Event Manager

This is a fully remote position, open to applicants in United States, +1 more country.

📋 Description

• Take ownership of the yearly in-person event strategy, calendar, and budget.

• Select which trade shows and hosted events to invest resources in.

• Define strategies for trade shows, in-person interactions, surrounding events, objectives, and key performance indicators (KPIs).

• Introduce innovative engagement formats, including executive dinners, customer roundtables, and receptions.

• Assist in launching and executing hosted customer events that align with business objectives.

• Coordinate product activation at conferences in collaboration with the Product Marketing team.

• Establish the webinar calendar and content in conjunction with the Marketing department.

• Create strategies for promoting webinars to enhance attendance and engagement.

• Collaborate with Sales, Client Experience, and Marketing on outreach efforts prior to events.

• Organize event staffing and oversee post-event follow-up, including lead handoff and nurture campaigns.

• Provide Sales with event briefs, presentation scripts, and follow-up templates.

• Align messaging with Product Marketing and work with RevOps on lead scoring, handoff, and attribution processes.

• Manage the complete logistics for trade shows and digital events, including booth setup, shipping, staffing, travel arrangements, and on-site execution.

• Oversee relationships with vendors and agencies, including contracts and sponsorships.

• Ensure accurate lead capture and CRM data for pipeline attribution.

• Report on leads, pipeline influence, and return on investment (ROI) following events and on a quarterly basis.

• Manage the conversion of event Marketing Qualified Leads (MQL) to Sales Qualified Leads (SQL) alongside the Sales team.

⛳️ Requirements

• 6–8 years of experience in event planning, coordination, or production, preferably in a B2B or SaaS context.

• Demonstrated success in managing an event program strategy.

• Experience in organizing executive-level hosted events, such as dinners and roundtables.

• Practical experience with event registration platforms like Cvent, Splash, or similar tools.

• Familiarity with webinar platforms such as Zoom Webinars or ON24.

• Working knowledge of CRM systems like Salesforce or HubSpot for lead capture, data entry, and basic reporting.

• Strong skills in vendor management and budget tracking.

• Exceptional written communication skills for cross-functional promotion, including email, social media, and sales enablement.

• Highly organized and detail-oriented, with the ability to manage multiple events simultaneously.

• Willingness to travel for on-site events as needed; the position requires approximately 30% travel.

• Understanding of pipeline attribution and the role of events in revenue generation.

• Must possess authorization to work in the U.S. and/or Canada for any employer.

• Employment-based visa sponsorship is not available.

🏝️ Benefits

• Health, dental, and vision insurance.

• 401(k) plan with company matching contributions.

• Generous paid time off.

• Fully remote work environment.

• Inclusive and collaborative culture.