Senior Manager, Product Marketing – EdTech

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership and enhance the product marketing strategy, positioning, messaging framework, and go-to-market initiatives across various platform modules and buyer segments.

• Supervise market and competitive analysis for segmentation, persona creation, pricing strategy, and alignment of the product roadmap.

• Foster collaboration among Product, Sales, Customer Success, and Marketing leadership teams.

• Address and resolve conflicts to expedite execution.

• Set and manage KPIs, including pipeline influence, win rates, competitive win/loss analysis, and customer satisfaction metrics.

• Create customer advocacy programs such as advisory boards, case studies, testimonials, and customer reference networks.

• Direct the development of customer- and prospect-facing materials, including positioning documents, competitive battlecards, sales enablement tools, website content, videos, and thought leadership pieces.

• Manage the sales enablement strategy and its execution.

• Represent Coursedog at industry events, conferences, analyst briefings, and speaking engagements.

• Cultivate relationships with industry analysts, media, and key opinion leaders.

• Travel onsite for conferences and events approximately 20% of the time each year.

• Utilize AI and emerging technologies to enhance the efficiency and effectiveness of product marketing.

⛳️ Requirements

• 3-5 years of experience in B2B SaaS product marketing.

• Minimum of 2 years in a leadership or strategic role.

• Extensive knowledge in market research, competitive analysis, buyer persona development, and segmentation techniques.

• Proficient in crafting positioning and messaging for diverse audiences and personas.

• Strategic mindset coupled with exceptional execution skills.

• Proven experience in driving sales enablement and assessing pipeline and revenue results.

• Capable of leading cross-functional projects and influencing senior leadership in Product, Engineering, Sales, and Customer Success.

• Outstanding communication and storytelling abilities.

• Comfortable presenting to executives, customers, and external audiences at conferences.

• Familiarity with SaaS pricing strategies, packaging, or go-to-market launches.

• Passion for or knowledge of the higher education sector or complex B2B enterprise software environments.

• Empathetic and inquisitive mindset with strong business insight and a sense of ownership.

• Experience leveraging AI tools and technologies in marketing strategy, content creation, and cross-functional collaboration.

🏝️ Benefits

• Comprehensive healthcare, dental, and vision coverage.

• Employee medical, dental, and vision premiums covered at 65% to 99% for individual coverage and 45% to 75% for coverage including dependents.

• Access to Spring Health mental health services.

• XP Health vision benefits.

• Carrot Fertility family planning assistance.

• One Medical primary care services.

• Health Savings Accounts (HSA) available.

• Flexible Spending Accounts (FSA) offered.

• Safe Harbor 401(k) plan available from the first day of employment.

• 4% employer match on total compensation, subject to federal regulations.

• Unlimited paid time off policy.

• Remote-first work environment.

• Equity grants corresponding to role and tenure.

• Equity grants reviewed and adjusted upon promotions.

• Up to 12 weeks of fully paid parental leave.

• Performance-based variable compensation component, with total on-target earnings (OTE) between $135,000 and $150,000 when objectives are met.