Senior Manager, Product Marketing – CRM

This is a fully remote position, open to applicants in Massachusetts.

📋 Description

• Collaborate with Sales, Demand Generation, and Field Marketing to activate go-to-market strategies.

• Develop launch plans, oversee milestones, manage cross-functional execution, and finalize product launches.

• Identify gaps in field positioning for Service CRM and design content and programs to fill those gaps.

• Create tools for sales enablement, including pitch decks, talk tracks, battle cards, discovery frameworks, and competitive objection handlers.

• Conduct enablement sessions through live training and pre-recorded content.

• Partner with sales leadership and frontline representatives to evaluate market effectiveness.

• Monitor competitive and market trends, synthesize insights, and disseminate pertinent information.

• Develop comprehensive funnel assets such as thought leadership pieces, event programs, customer success stories, and analyst materials.

• Formulate messaging and positioning that spans from value propositions to competitive framing and category definitions.

• Convert product capabilities into customer-facing messaging targeted at customer service, CX, field service, operations leaders, and sales personnel.

• Ensure messaging remains up-to-date as products and the competitive landscape evolve.

⛳️ Requirements

• Over 6 years of experience in product marketing, sales enablement, go-to-market strategy, demand generation, or a combination of these fields.

• Demonstrated success in building and executing go-to-market programs that deliver measurable results.

• Experience collaborating with or within enterprise sales organizations.

• Excellent written communication skills.

• Comfortable delivering presentations and engaging with senior stakeholders, including sales leadership and executives.

• Bachelor’s degree or equivalent professional experience.

• Background in product marketing, solutions marketing, competitive intelligence; or leadership in sales/revenue enablement; or demand generation/field marketing with a strong focus on messaging; or leadership in go-to-market strategy within a B2B SaaS context.

• Comprehensive ownership of a go-to-market motion.

• Proven ability to create tools that sellers find valuable and use effectively.

• Strong collaboration skills with sales teams.

• Ability to navigate ambiguity and operate without a clearly defined path.

• Knowledge of CRM, customer service, field service, or enterprise SaaS domains is advantageous.

🏝️ Benefits

• Equity (when applicable).

• Variable/incentive compensation.

• Health plans.

• Flexible spending accounts.

• 401(k) Plan with company match.

• Employee Stock Purchase Plan (ESPP).

• Matching donations.

• Flexible time away plan.

• Family leave programs.

• Flexible or remote work options.