Senior Manager, Product Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Advocate for the customer's perspective to prioritize products and services that meet consumers’ healthcare requirements.

• Collaborate across various functions including Product/Engineering, Category Management, Integrated Marketing, Creative, Brand, Growth Marketing, Insights, and Product Development to enhance the offering.

• Work together with Product Management, Design, and Analytics to create digital customer experiences that boost conversion, engagement, and retention.

• Determine segmentation, positioning, messaging, and adoption strategies for both new and existing products.

• Craft distinctive product and feature positioning and messaging using insights from customers, market trends, and competitive analysis.

• Formulate go-to-market strategies and briefs informed by customer insights and the competitive/macro environment.

• Lead experimentation strategies in collaboration with Product Management, Design, Acquisition, and Lifecycle teams.

• Manage intricate workstreams and/or product segments with minimal supervision.

• Oversee end-to-end processes across multiple categories and product lines.

⛳️ Requirements

• Over 7 years of experience in marketing.

• More than 5 years of experience in product marketing or related positions such as GTM, consumer marketing, or integrated marketing strategy.

• Excellent storytelling and campaign development capabilities.

• Capacity to drive experimentation aimed at enhancing conversion and engagement.

• Proficiency in data-driven marketing.

• Experience utilizing insights and strategic thought to influence stakeholders and shape the product roadmap.

• Proven success in leading cross-functional teams.

• A proactive, accountable, and solution-oriented mindset.

• Experience in presenting marketing strategies to business audiences at all levels, including the C-suite.

• Background in managing complex projects within a fast-paced setting.

• Bachelor’s Degree in Business, Marketing, Communications, Psychology, or a related field, or equivalent professional experience.

• Experience in consumer product marketing is a significant advantage.

• An MBA or Master's in marketing/communications is favorable.

• For U.S. employment: must be legally authorized to work in the U.S. without restrictions for any employer; the application will inquire if immigration sponsorship is necessary.

🏝️ Benefits

• Competitive salary and equity compensation for full-time positions.

• Unlimited paid time off (PTO).

• Observance of company holidays.

• Quarterly mental health days.

• Comprehensive medical, dental, and vision benefits.

• Parental leave.

• 401(k) plan with employer matching contributions.

• Flexible/remote work arrangements.

• Reasonable accommodations for qualified individuals with disabilities and disabled veterans.