Scientific Associate Product Marketing Manager

This is a fully remote position, open to applicants in California.

📋 Description

• Assist in achieving financial and strategic objectives for product marketing.

• Collaboratively create marketing strategies, content, and campaigns to foster business growth.

• Provide support to product managers during product launches and go-to-market initiatives, encompassing product positioning, messaging, content creation, use cases, customer segmentation, and personas.

• Compose web content, articles, and case studies.

• Enhance campaigns and new product launches via digital marketing efforts, including web pages, advertising, social media marketing, and event assistance.

• Generate essential marketing materials for solutions.

• Assist sales, product management, and marketing teams with sales tools, training, and market insights.

• Develop, monitor, and report on marketing KPIs based on OKRs.

• Utilize AI-driven tools to optimize workflows, facilitate research and content creation, and identify opportunities for efficiency.

• Organize and coordinate activities for live and trade show events.

⛳️ Requirements

• MA/MS/PhD or over 5 years of technical experience in life sciences.

• A minimum of 1 year of experience in product marketing, product management, or technical support is preferred.

• In-depth knowledge of life sciences and a solid understanding of gene editing technology and molecular biology workflows.

• Profound understanding of customer requirements in drug discovery and development, life science research, and/or molecular diagnostics sectors.

• Experience in developing, executing, and monitoring marketing campaigns aligned with corporate objectives.

• Familiarity with product positioning and crafting messaging that resonates with target audiences.

• Proficient in marketing data analysis and capable of translating data insights into actionable improvement strategies.

• Practical experience using generative AI tools for research, content creation, competitive analysis, or workflow optimization, with the ability to critically assess outputs for accuracy and quality is preferred.

• Outstanding written and verbal communication abilities.

• Innovative approach to campaign development.

• Proficient in Microsoft tools is required.

• Knowledge of Google tools, HubSpot, Salesforce, and BioRender is preferred.

🏝️ Benefits

• Medical, Dental, and Vision Benefits.

• 401k Program.

• Paid Parental Leave.

• Flexible Paid Time Off.

• Education Reimbursement Program.