Product Marketing Manager, Benefits

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the go-to-market strategy and commercialization for the portfolio, encompassing positioning, messaging, and launch strategy from initial concept through to post-launch evaluation.

• Collaborate with Product, RevOps, and Commercial teams on pricing and packaging decisions by leveraging customer insights, competitive analysis, and feedback from the field.

• Work closely with Product during discovery and development, utilizing customer research, win/loss insights, competitive analysis, and experimentation.

• Integrate customer feedback, advisory board contributions, and sales insights into effective jobs-to-be-done messaging and positioning.

• Develop and oversee sales and partner enablement resources, including playbooks, battlecards, and pitch decks.

• Manage the cross-functional execution of key initiatives.

• Create cohesive narratives spanning CDH, COBRA, benefits administration, and Medicare for unified launches.

• Design and implement AI-enabled workflows, tools, and agents for research, competitive intelligence, content creation, enablement, and reporting.

• Share best practices in AI to enhance team efficiency and output quality.

• Establish metrics for launch success, including adoption rates, pipeline influence, win rates, and attach rates.

• Analyze results and adapt strategies based on performance metrics.

• Mentor junior product marketers to elevate the standards of product marketing craft and processes.

⛳️ Requirements

• 3 to 5 years of experience in product marketing within B2B or B2B2C sectors.

• Proven track record of managing a multi-product portfolio or multiple product initiatives, demonstrating measurable impact on revenue, adoption, pipeline, or win-rate outcomes.

• An AI-native working approach with specific examples showcasing AI-enabled workflows, efficiencies, and enhancements in quality or throughput.

• Experience collaborating with Product teams on pricing and packaging strategies.

• Background in influencing product strategy through customer research, competitive insights, and experimentation during the discovery phase.

• Experience in launching and scaling data-centric or AI-enabled platforms, including post-launch assessment.

• Strong capability in sales enablement within complex or regulated sales environments.

• Aptitude for synthesizing customer insights, regulatory guidance, and market dynamics into clear positioning and strategic direction.

• Competence in extracting and interpreting performance and usage data.

• Exceptional written, verbal, and visual communication skills, along with strong cross-functional influence and executive presentation abilities.

• Ability to foster trusted relationships, influence without authority, prioritize competing tasks, and shift context across multiple products and launches.

• Proficient in Google Suite, Salesforce or similar CRM tools, and AI-driven marketing technologies.

• Experience in healthcare, employee benefits, fintech, or other compliance-heavy industries is advantageous.

• Familiarity with CDH products such as HSA/FSA, COBRA, benefits administration, or Medicare is a plus.

• Hands-on experience with ChatGPT/OpenAI, Claude, Cursor, and market-team.ai is preferred.

• Pragmatic Institute product management certification or active involvement in the Product Marketing Alliance is a bonus.

• A bachelor’s degree in business, computer science, marketing, or a related field is desirable; equivalent experience will be considered.

🏝️ Benefits

• Health, dental, and vision insurance.

• Retirement savings plan.

• Paid time off.

• Health savings account.

• Flexible spending accounts.

• Life insurance.

• Disability insurance.

• Tuition reimbursement.

• Eligibility for quarterly or annual bonuses for non-sales roles.

• Comprehensive and competitively offered benefits.

• Opportunities for continued career growth.