Director of Product Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Define the positioning, value propositions, and messaging frameworks for the mpathic platform and its expert-led services.

• Collaborate with Sales and Customer Success to develop buyer personas, ideal customer profiles, and relevant use cases.

• Maintain competitive and market intelligence, including the creation of seller battlecards.

• Translate concepts related to behavioral science, evaluation, and AI safety for technical, clinical, and executive audiences.

• Construct and uphold the sales playbook, which includes discovery guides, qualification frameworks, objection handling, pitch and demo narratives, pricing and packaging guidance, and various sales materials.

• Design and implement seller onboarding programs and ongoing training sessions.

• Oversee the enablement calendar, content repository, and necessary tools.

• Assess the impact of enablement initiatives and make adjustments to programs as needed.

• Plan and coordinate go-to-market launches for new products, features, benchmarks, and services.

• Conduct win/loss analysis along with customer and prospect research.

• Contribute insights to decisions regarding pricing, packaging, and market segmentation.

• Collaborate with Sales, Product, Clinical Solutions, and Customer Success teams.

• Relay seller and customer feedback to Product teams and leadership.

• Familiarize yourself with the platform, services, customers, and sales processes; audit messaging and enablement; set planning boundaries; and deliver initial messaging along with an enablement roadmap.

• Implement messaging frameworks, establish repeatable enablement processes, develop competitive battlecards, analyze win/loss insights, and ensure launch readiness.

⛳️ Requirements

• A minimum of 8 years of experience in product marketing, sales enablement, or similar go-to-market roles within a B2B software, AI/ML, or hybrid software-and-services company, including leadership experience.

• Proven experience in building positioning and messaging for technical and complex products aimed at enterprise buyers.

• Demonstrated ownership of a sales enablement function or program with measurable impact.

• Ability to clearly convey technical, scientific, or clinical concepts as value propositions for diverse audiences.

• Collaborative experience across Sales, Product, Customer Success, and Marketing, maintaining respect for established ownership boundaries.

• Comfort with ambiguity in an early-stage, remote-first environment, coupled with a readiness to be both strategic and hands-on.

• Experience in AI safety, AI/ML infrastructure, healthcare, or life sciences, or a willingness to develop expertise in these areas.

• Familiarity with evaluation, red teaming, or benchmarking concepts is advantageous.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health, dental, and vision insurance.

• Flexible work hours and remote work opportunities.

• Professional development and continuous learning opportunities.

• Collaborative and innovative company culture.