Principal Product Marketing Manager – AI Gateway

This is a fully remote position, open to applicants in United States.

📋 Description

• Transform the approved positioning for Axway’s AI Gateway and the broader Amplify platform into compelling product narratives, targeted messaging for personas, distinct value propositions, and relevant customer use cases.

• Articulate AI governance in conjunction with API Management, multi-pattern integration, and enterprise service discovery while ensuring clear delineation of product boundaries.

• Tailor narratives for both technical and business audiences, including CIOs, CISOs, architects, AI leaders, and integration teams.

• Oversee designated product marketing workstreams for launches and releases, which encompass messaging, market-facing materials, FAQs, customer use cases, commercial readiness, and field communications.

• Collaborate with Product Management, Sales, Field Marketing, and partner teams to produce materials on predetermined timelines while maintaining a consistent global positioning.

• Conduct research, outline, compose, refine, and deliver white papers, solution briefs, product presentations, value decks, articles, and foundational campaign content.

• Develop evidence-based customer stories and technical proof points by interviewing product experts, field teams, and customers.

• Translate strategic briefs into actionable plans, gather stakeholder input, address routine challenges, coordinate review processes, and produce final outputs with minimal supervision.

• Utilize field feedback, analyst research, competitor insights, and customer perspectives to propose enhancements.

• Create and implement an editorial and thought-leadership initiative for Axway’s AI Gateway.

• Write opinion pieces, executive narratives, keynote presentations, white papers, and speaking abstracts.

• Represent Axway at industry conferences, panels, webinars, executive roundtables, and customer events.

• Prepare presentation narratives and deliver talks for both technical audiences and executive decision-makers.

• Lead Product Marketing's contributions to analyst briefings, inquiries, and evaluations with Gartner, Forrester, IDC, and other specialized research firms.

• Draft briefing narratives, compile evidence packs, prepare responses, engage in analyst discussions, and translate research feedback into content and positioning enhancements.

⛳️ Requirements

• Over 8 years of experience in enterprise B2B product marketing or enterprise technology marketing with significant direct responsibility for Product Marketing deliverables.

• Proven experience in positioning complex enterprise software within competitive or emerging categories, with clear examples of achieved results and tangible outputs.

• Outstanding professional English writing and editing skills; capable of showcasing personally authored product marketing materials for executive, business, and technical audiences.

• Technical expertise to engage credibly with enterprise architects, product managers, and engineers regarding APIs, AI governance, or integration platforms.

• Practical experience in executing product launches and go-to-market content for enterprise software, including sales or customer-facing materials.

• Demonstrated ability to work autonomously, prioritize effectively, and consistently deliver across multiple concurrent workstreams.

• Hands-on experience with Analyst Relations: active participation in industry analyst briefings, inquiries, or formal evaluations along with personally prepared analyst-facing materials.

• Proven experience in external presenting or speaking engagements such as industry conferences, webinars, panels, or executive events; capable of independently representing the company.

• Prior Product Marketing experience within the enterprise software sector, ideally in API Management, Integration, AI infrastructure, or closely related technology fields.

• Familiarity with AI security, API security, identity, data governance, iPaaS, hybrid connectivity, or enterprise middleware.

• Experience with regulated-industry buyers and relevant frameworks such as NIST AI RMF, HIPAA, and FedRAMP.

• Experience with new categories, growth-stage initiatives, global launches, and cross-regional collaboration.

🏝️ Benefits

• Health coverage

• Retirement plans

• Paid time off

• Flexible work

• Career development

• Competitive pay

• Global culture perks