Senior Manager, PR, Partnerships, Experiential

This is a fully remote position, open to applicants in United States.

📋 Description

• Spearhead the creation and implementation of the annual public relations strategy to enhance brand visibility, cultural significance, and consumer loyalty.

• Establish and nurture relationships with premier consumer, business, beauty, and lifestyle media outlets.

• Collaborate with agencies on press materials, storytelling perspectives, affiliate public relations, and commerce editorial initiatives.

• Supervise the identification, training, and activation of spokespersons.

• Identify, negotiate, and oversee partnerships with celebrities, stylists, and brand collaborations.

• Lead partnerships with hotels, fitness centers, hospitality venues, and premium service providers.

• Integrate these partnerships into marketing campaigns, product launches, and retail experiences.

• Design and execute press events, influencer gatherings, consumer pop-ups, cultural initiatives, launch events, and immersive brand experiences.

• Oversee the event execution process from concept development through production, guest experience, and post-event promotion.

• Create product seeding initiatives and culturally relevant activations.

• Formulate annual strategies for public relations, partnerships, and experiential marketing, including integrated campaign plans.

• Manage scopes of work, key performance indicators, reporting, budgets, agency performance assessments, forecasting, and reconciliations.

• Collaborate across various functions including Consumer Marketing, Creative, Retail, Social Media, Influencer Marketing, Direct-to-Consumer, Content, and Leadership teams.

• Ensure cohesive alignment across earned media, in-store, and digital brand experiences.

• Enhance brand positioning and long-term strategic planning.

⛳️ Requirements

• Over 6 years of experience in public relations, partnerships, experiential marketing, or integrated marketing.

• Awareness of trends with the ability to connect them to business and planning strategies.

• Strong network within media, celebrity, stylist, and influencer circles.

• Preferred experience working with affiliate PR agencies, such as Awin or similar.

• Proven track record in developing commerce editorial strategies, managing publisher relationships, securing affiliate-driven coverage, and performance tracking.

• Demonstrated experience managing celebrity partnerships, stylist relationships, and brand collaborations.

• Background in producing impactful events and experiential activations.

• Exceptional written, editing, verbal, and presentation skills.

• Journalistic skills to generate and source story angles and content.

• Ability to craft engaging narratives for both media and consumers.

• Strong grasp of KPIs and measurement metrics across public relations, partnerships, and experiential marketing.

• Excellent negotiation, relationship-building, and deal-making skills.

• Capacity to manage multiple complex projects concurrently in a fast-paced environment.

• Ability to lead projects involving various team members effectively.

• Flexibility and adaptability to changing timelines and priorities.

• Competence in executing campaigns and product launches from inception to completion, translating goals into measurable outcomes.

• A passion for beauty, culture, and innovation.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health and wellness benefits.

• Opportunities for professional development and career advancement.

• Flexible work environment and schedules.

• Employee discounts on products and services.