Senior Manager, Performance Marketing

This is a fully remote position, open to applicants in United States, +1 more country.

📋 Description

• Drive the creative strategy, testing, and speed across UAC and Performance Max, in conjunction with Google Search and Apple Search Ads.

• Manage daily channel execution, including channel organization, targeting, bidding, pacing, and intricate budget management.

• Balance growth with customer acquisition cost (CAC) efficiency and lifetime value (LTV) payback.

• Develop and execute weekly creative testing programs that include hypotheses, success metrics, and decisions on scaling or discontinuing efforts.

• Conduct tests on keywords, bidding strategies, ad copy, and landing pages.

• Monitor testing speed, learning rates, significance time, win rates, and the cadence for creative refreshes.

• Provide performance reports and trend analyses, generating insights at the creative level, and suggesting enhancements.

• Create comprehensive quarterly plans and forecasts.

• Collaborate effectively with creative, product, CRO, analytics, and regional growth teams.

• Enhance conversion paths, app onboarding processes, and post-click performance metrics.

• Partner with representatives from Google and Apple for beta access, issue resolution, and innovative campaign development.

• Ensure campaign alignment with regional strategies, language nuances, and customer insights.

• Take ownership of CAC, CPAs, ROAS, and marginal return analysis.

• Leverage AI for media buying, bid and budget optimization, asset generation, variant testing, and identifying campaign opportunities.

• Stay updated on search trends, app promotion changes, creative requirements, and emerging campaign types.

⛳️ Requirements

• 5-8 years of practical experience in paid search, with extensive knowledge of Google Ads, ASA, and UAC.

• Essential hands-on experience in conducting creative tests and scaling Performance Max.

• Demonstrated ability to scale campaigns across different regions while optimizing for stringent CAC/LTV targets.

• Comfortable managing both strategy and execution with significant budgets and rapid feedback loops.

• Profound understanding of app install campaigns and optimization through the app lifecycle, including onboarding, retention, and monetization strategies.

• Practical experience utilizing AI in daily campaign management to identify growth opportunities.

• Strong grasp of applying AI to enhance creative velocity and quality, from concept generation to asset production and iteration.

• Proven success in executing high-velocity creative testing across UAC and Performance Max.

• Cross-functional experience collaborating with analytics, product, creative, and regional marketing teams.

• Excellent written and verbal communication abilities.

• Located in the US or UK; capable of working independently across different time zones.

• Ambitious and growth-oriented; this role is an individual contributor position with potential for future leadership opportunities.

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Opportunities for professional development and growth.

• Flexible working arrangements.

• Comprehensive health and wellness programs.