Paid Ads Specialist

This is a fully remote position, open to applicants in Egypt, +4 more countries.

📋 Description

• Take charge of the Google Ads strategy and oversee daily campaign management, including account structure, keyword selection, bidding, ad copy, targeted audiences, and negative keywords.

• Develop, launch, and reorganize campaigns based on past performance and recognized opportunities.

• Perform search term evaluations, fine-tune match types and bidding strategies, and test various advertising creatives and offers.

• Stay updated on Google Ads automation, Smart Bidding, and AI-powered advertising functionalities.

• Spot and implement strategies to enhance campaign efficiency and boost conversion rates.

• Manage monthly advertising budgets and distribute spending across campaigns in accordance with their performance.

• Monitor budget pacing and reallocate investments towards campaigns that yield better results.

• Optimize campaigns to lower cost per lead while sustaining or improving lead quality.

• Utilize CRM and offline conversion data to assess leads that convert into quotes and orders.

• Measure campaign performance against lead generation and conversion targets.

• Collaborate with internal teams to ensure accurate conversion tracking across GA4, Google Tag Manager, offline conversion imports, and call tracking systems.

• Identify tracking inconsistencies and propose enhancements.

• Examine advertising performance through spreadsheets and reporting tools such as Looker Studio.

• Convert campaign outcomes into actionable insights for leadership.

• Manage and expand Microsoft Advertising campaigns in conjunction with Google Ads.

• Supervise Meta retargeting campaigns to bolster lead generation efforts.

• Engage in SEO and email marketing discussions to uncover cross-channel opportunities.

• Work with internal teams to align paid advertising strategies with overarching marketing goals.

• Collaborate with the current agency during the transition to assimilate account history, campaign architecture, and performance metrics.

• Assume complete responsibility for the paid advertising program post-transition.

• Monitor and report on campaign KPIs, performance trends, and improvement prospects.

• Proactively share insights, recommendations, and campaign updates with leadership and internal teams.

• Complete an application form and submit a video showcasing relevant skills.

⛳️ Requirements

• Over 5 years of practical experience managing paid advertising campaigns, primarily using Google Ads.

• Proven ability to independently manage paid search strategy and execution.

• Demonstrated success in managing lead-generation campaigns focused on form submissions, quote requests, or phone calls.

• A history of enhancing cost per lead, lead quality, and conversion performance.

• Experience in managing significant monthly advertising budgets and reallocating expenditures based on results.

• Familiarity with managing Microsoft Advertising and Meta retargeting campaigns.

• Experience with conversion tracking, offline conversion imports, and CRM-based lead attribution.

• Advanced skills in Google Ads, including campaign structure, keyword strategy, match types, negative keywords, Smart Bidding, Performance Max, responsive search ads, and remarketing.

• Strong capability to optimize paid campaigns based on lead quality, conversion rates, and cost per lead.

• Proficient in managing advertising budgets, tracking spending pacing, and adjusting allocations based on performance outcomes.

• Solid understanding of GA4, Google Tag Manager, enhanced conversions, offline conversion imports, and call tracking.

• Ability to analyze advertising performance utilizing spreadsheets and reporting platforms like Looker Studio.

• Capacity to interpret CRM conversion data and leverage downstream sales outcomes for advertising optimization.

• Knowledge of Microsoft Advertising and Meta Ads retargeting strategies.

• Robust analytical and problem-solving abilities.

• Capability to independently devise strategies, execute campaigns, and take ownership of results.

• Proficient in presenting technical advertising findings and recommendations to non-specialist stakeholders.

• An English resume in PDF format is required.

• Availability to work from 9:00 AM to 5:00 PM EST.

• Experience with B2B, made-to-order, or quote-based sales cycles is preferred.

• Familiarity with Pipedrive or similar CRM systems is an advantage.

• Experience with agency-to-in-house paid advertising transitions is preferred.

• Google Ads or Microsoft Advertising certifications are advantageous.

• Knowledge of SEO, email marketing, Claude, or ChatGPT is a plus.

🏝️ Benefits

• Fully remote work from home.

• Work during U.S. business hours aligned with the client’s time zone.

• Autonomy to shape campaign strategy and optimize advertising investments.

• Opportunity to have a direct impact on lead generation performance.

• Collaborate closely with company leadership.