Paid Media Specialist – Google Ads, Meta

This is a fully remote position, open to applicants in Mexico, +11 more countries.

📋 Description

• Manage daily operations on partner accounts using Google Ads and Meta Ads Manager.

• Monitor daily performance metrics and make adjustments to budgets, keyword bids, and bid rules as necessary.

• Ensure Daily Trackers are precise, aligning platform data with CRM information.

• Conduct weekly maintenance tasks, including managing placements, addressing disapprovals, analyzing auction insights, and reviewing search query reports.

• Execute assigned optimizations related to keywords, audiences, Quality Scores, and targeting.

• Establish and oversee tests based on the approved testing strategy.

• Compile initial weekly and monthly analyses for the Paid Media Director.

• Assist in weekly vendor meetings by preparing agendas, taking notes, and ensuring follow-ups are completed.

• Report directly to the Paid Media Director, highlighting pacing risks and any account-related issues.

• Gradually assume a greater portion of monthly and quarterly optimization tasks.

⛳️ Requirements

• Minimum of 2 years of experience managing paid search and paid social campaigns independently.

• Proven track record of managing over $25K per month in paid media expenditures (preferably $50K+).

• Regular, hands-on experience with Google Ads and Meta Ads Manager.

• Established daily, weekly, and monthly routines for monitoring pacing, tracking, and configurations.

• Exceptional attention to detail and quality assurance practices.

• Proficient in written and spoken English for providing concise updates to a US-based Director.

• Willingness to receive guidance and feedback, along with a desire to take on additional responsibilities over time.

• Experience in marketing within educational institutions, universities, training providers, or nonprofits is advantageous.

• Experience with lead-generation campaigns evaluated by inquiries, applications, or enrollments is a plus.

• Familiarity with display, video, or streaming campaigns that you have set up or monitored is beneficial.

• Experience in launching and analyzing A/B tests is an added advantage.

• Availability for approximately 40 hours per week.

• Must reside in Latin America.

🏝️ Benefits

• Fully remote contractor position for candidates based in Latin America.

• Flexible working hours within US time zones, with required overlap for meetings.

• 20 paid days off annually, which includes holidays, sick days, and regular time off.

• Guidance from a Paid Media Director who reviews your work and assists you in expanding your responsibilities.

• Opportunity to work with long-term education and nonprofit partners who collaborate with the agency.

• Compensation is provided in USD.