Head of Paid Media

This is a fully remote position, open to applicants in Netherlands.

📋 Description

• Take charge of the paid media strategy and performance across all advertising platforms.

• Oversee advertising budgets, allocate channels, and make decisions on pacing and scaling.

• Partner with the media-buying agency to manage the execution, launch, and optimization of campaigns.

• Assess advertising performance and adjust budgets based on reliable performance metrics.

• Discover and experiment with new acquisition channels and growth potential.

• Work alongside the Creative team to analyze ad performance and deliver actionable insights.

• Challenge underperforming creatives and propose enhancements to hooks, messaging, angles, and concepts.

• Collaborate with the CRO and Retention teams to enhance the customer journey and improve acquisition efficiency.

• Develop and track paid media forecasts, efficiency benchmarks, and growth expectations.

• Examine performance fluctuations, clarify forecast discrepancies, and suggest corrective measures.

• Conduct weekly reviews of campaign launches, creative performance, and testing outcomes with the team.

• Utilize analytics, experimentation, and AI tools to inform better advertising strategies.

⛳️ Requirements

• Proven practical experience in paid media, performance marketing, or growth marketing within an agency or DTC/eCommerce brand.

• Demonstrated ability to manage significant advertising budgets and scale campaigns effectively.

• Strong comprehension of paid media strategy, budget allocation, campaign optimization, and performance evaluation.

• Experience making independent decisions regarding budget pacing, scaling, and channel performance.

• Capability to assess advertising results beyond just expenditure and attributed revenue.

• In-depth understanding of creative performance, testing methodologies, and customer acquisition efficiency.

• History of collaboration with media buyers, creative teams, and cross-functional stakeholders.

• Proficient in using performance data to articulate results, identify challenges, and refine forecasts.

• Commercially savvy, analytical, proactive, and willing to take ownership of outcomes.

• Eagerness to continuously enhance paid media skills and utilize AI tools with sound commercial judgment.

• Based in the Netherlands and available during EU working hours.

• Able to commit to a full-time, dedicated in-house role, without managing other client accounts.

🏝️ Benefits

• Opportunities to enhance your expertise.

• Full-time dedicated in-house role.

• Collaborate with an established media-buying agency and experienced specialists in the supplement sector.

• Work closely with Creative, CRO, and Retention teams.

• Engage in a data-driven, fast-paced team environment.