Senior Manager, Paid Media

This is a fully remote position, open to applicants in Florida.

📋 Description

• Develop, implement, and continuously enhance digital media strategies across a variety of clients, accounts, and sectors.

• Take ownership of channel performance metrics, including ROAS, CPA, CTR, CVR, and other KPIs specific to clients.

• Utilize performance data, audience insights, competitive analysis, and market trends to inform optimization strategies, testing methodologies, and future media planning.

• Provide direct strategic oversight of campaign planning, budget distribution, channel selection, forecasting, and measurement across Paid Search, Paid Social, and Programmatic initiatives.

• Manage and optimize substantial digital media budgets, offering data-driven recommendations to enhance performance and return on investment.

• Act as a strategic media consultant to CMOs, VPs of Marketing, and other high-level decision-makers.

• Establish and nurture trusted relationships with clients through proactive communication, business-oriented reporting, and actionable strategic insights.

• Lead client presentations and executive discussions regarding campaign performance, media strategies, testing plans, and prospective opportunities.

• Convert channel-specific metrics into business KPIs and effectively communicate campaign performance, trade-offs, and ROI.

• Anticipate client requirements and pinpoint opportunities for enhancing campaign results, measurement, and media efficiency.

• Collaborate with Sales and Client Service teams to align media strategies with client goals and account priorities.

• Work together with Analytics, Creative, Paid Social, and Account Services teams on campaign strategy, measurement, creative testing, and performance enhancements.

• Serve as a subject-matter expert in digital media platforms, industry trends, and innovative performance marketing techniques.

• Explore opportunities to leverage AI tools and new technologies to enhance campaign efficiency, analysis, and workflow productivity.

• Share media insights, effective practices, and technical expertise with colleagues without formal management or evaluation responsibilities.

⛳️ Requirements

• 7+ years of practical experience in digital paid media, preferably within an agency or a similarly dynamic environment.

• Proven track record in building and sustaining strategic relationships with senior-level clients.

• Extensive experience managing multimillion-dollar digital media budgets with an emphasis on performance and ROI.

• Strong understanding of Google Ads, Meta Ads, DSPs, SSPs, and business intelligence tools like Looker.

• Excellent analytical capabilities and experience with attribution models, forecasting, measurement, and performance evaluation.

• Exceptional presentation, communication, and storytelling abilities, including the skill to simplify complex data for executive audiences.

• Experience utilizing AI tools to enhance campaign performance, analysis, or workflow efficiency is advantageous.

• Ability to independently prioritize complex tasks, make data-driven decisions, and manage multiple accounts and deadlines.

• Must be available to work primarily between 9:30 AM and 6:30 PM ET.

• Capable of handling multiple projects simultaneously and meeting deadlines.

• Proficient in giving and receiving constructive feedback.

• Collaborative mindset with strong teamwork capabilities.

• Entrepreneurial spirit, adaptable, and eager to acquire new knowledge.

• Inquisitive, research-oriented, and data-driven.

• Able to explore potential solutions and implement them effectively.

• Possess creative confidence and proactive communication skills.

• A sense of humor and a passion for online culture.

• Flourishes in a start-up environment.

🏝️ Benefits

• Competitive salary.

• Health, dental, and vision insurance.

• Annual performance bonus.

• Paid time off.

• Company holidays.

• Flexible work schedule.

• 401(k).