Brand and PPC Manager

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Oversee CM3 and product-specific profitability via SellerBoard, pinpoint margin reductions, analyze root causes, and suggest corrective measures.

• Evaluate market demand, competitors, pricing strategies, product positioning, conversion rates, and organic visibility to uncover and implement lucrative product-growth opportunities.

• Administer Sponsored Products, Sponsored Brands, Sponsored Brand Video, Sponsored Display, and DSP as applicable.

• Monitor TACOS, ACOS, ROAS, conversion rates, search-term efficiency, and budget distribution while minimizing unnecessary expenditures.

• Collaborate with the graphics team to enhance main images, A+ Content, titles, bullet points, and other assets that drive conversions.

• Track organic rankings, benchmark against competitors, identify keyword potentials, and implement visibility enhancement strategies.

• Manage the promotional calendar for Prime Day, BFCM, Lightning Deals, coupons, and seasonal promotions.

• Work with the Supply Chain Manager to synchronize advertising, promotions, and product launches with stock availability.

• Assist in the setup, launch, and ongoing management of the UK marketplace in collaboration with the Amazon Expert.

• Keep an eye on account health indicators, handle routine cases and Amazon communications, and escalate complex issues as needed.

• Analyze customer feedback across marketplaces and leverage recurring insights to enhance listings and product strategies.

• Oversee smaller product launches from keyword research and campaign setup through to the initial ranking phase.

• Convert performance data into product-level strategies and propose actions that boost sales while maintaining profitability.

• Utilize AI tools, AI agents, and practical automation to optimize research, reporting, analysis, and repetitive tasks while ensuring output quality.

⛳️ Requirements

• Minimum of 3 years of direct Amazon PPC management experience.

• Proven experience in making Amazon product or brand growth decisions beyond mere reporting and routine account management.

• Strong experience managing Sponsored Products, Sponsored Brands, Sponsored Brand Video, and Sponsored Display.

• Proficient in SellerBoard or comparable profitability analysis tools.

• Comprehensive understanding of CM3, TACOS, ACOS, ROAS, fees, returns, and reimbursements.

• In-depth knowledge of Amazon SEO, keyword ranking, and listing optimization.

• Demonstrated ability to enhance CTR and CVR through listing and creative improvements.

• Capability to analyze performance, identify underlying issues, and recommend actionable solutions.

• Proficient in written and spoken English.

• Strong commercial insight, accountability, and meticulous attention to detail.

• Hands-on experience with AI tools to streamline workflows, along with an interest in developing or utilizing simple automations.

• Experience managing US and European Amazon marketplaces (preferred).

• Background in launching or managing Amazon UK (preferred).

• Experience with an Amazon PPC agency or a rapidly growing Amazon brand (preferred).

• Familiarity with Amazon DSP (preferred).

• Knowledge of product launch and ranking strategies (preferred).

• Experience with Helium 10, DataDive, and Amazon Brand Analytics (preferred).

• Reliable computer, high-speed internet, and a quiet, dedicated workspace suitable for remote work.

• Must be residing in the Philippines and legally authorized to work there.

🏝️ Benefits

• Flexible working hours.

• 100% remote work opportunity.

• Mandatory overlap starting from 8:30 AM Germany time during training and onboarding.

• Supportive, transparent, and respectful application process.

• Continuous feedback throughout the interview process.