Senior B2B Paid Media Manager

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Oversee the Paid Media strategy for Brazil in collaboration with regional marketing leadership.

• Drive metrics such as cost per MQL, CPA, ROAS, lead and MQL quality, MQL-to-SQL conversion, B2B pipeline, and revenue objectives.

• Manage comprehensive campaigns across Google Ads, Microsoft Ads, Meta, LinkedIn, retargeting, display, and DV360 targeting both SMB and Enterprise audiences.

• Create retargeting and lookalike audiences utilizing the HubSpot database.

• Integrate advertising platform data with the CRM to evaluate MQL, SQL, and pipeline quality.

• Conduct growth experiments, full-funnel B2B campaigns, attribution analyses, and A/B testing.

• Leverage AI for campaign analysis, audience discovery, creative testing, reporting automation, and forecasting tasks.

• Design comparative tests between platform AI features and manual setups.

• Establish responsible AI practices, AI-driven workflows, prompts, and agents.

• Inspire, coach, and develop the in-house Paid Media team in Brazil.

• Collaborate with marketing, creative, data analytics, and sales teams.

• Present results, coordinate with the Regional Marketing team, and represent Paid Media in both global and regional discussions.

• Suggest strategic hypotheses that extend beyond AI-generated recommendations.

⛳️ Requirements

• This role is fully remote and available to candidates located in Brazil.

• A minimum of 7 years of hands-on experience in driving growth and strategy through paid channels.

• Demonstrated ability to manage budgets and meet goals at scale.

• Experience in managing paid media team members and leading B2B paid media strategy.

• Proven success with Google Ads, Microsoft Ads, Meta, and LinkedIn, particularly in audience segmentation.

• Familiarity with CRM systems such as HubSpot.

• Knowledge of tracking and conversion setup and its impact on campaign optimization.

• Practical experience with AI tools like Claude, ChatGPT, or Gemini, as well as platform AI features.

• Strong proficiency in Google Sheets or Excel, including models, forecasts, and pivot tables.

• Experience with business intelligence tools such as Tableau or Looker Studio.

• Capability to work across various time zones, including the UK, Brazil, US, and Argentina.

• Advanced written and spoken English proficiency along with effective presentation skills.

• Proficiency in English is essential.

• Prior experience in B2B paid media, advanced English skills, and experience in managing paid media teams are required.

🏝️ Benefits

• Complimentary Gold+ Wellhub membership providing access to onsite gyms and studios, digital fitness programs, online wellness resources, and coverage for up to three family members.

• Wellz emotional wellbeing program offering 52 individual therapy sessions annually and on-demand content.

• Comprehensive health, dental, and life insurance coverage.

• Flexible benefits program available.

• Options for flexible working arrangements.

• Home office reimbursement support.

• Flexible scheduling aligned with time zones, team requirements, and personal routines.

• Vacation time granted after 6 months of employment.

• Additional 3 days off each year.

• One extra day off for each year of service, up to a maximum of 5 additional days.

• Special holiday for your birthday.

• Full parental leave at 100% pay for all new parents.

• Extended leave and ramp-back period for parents giving birth.

• Access to world-class learning and development platforms.

• Participation in interactive development sessions.

• Customized development roadmap available.

• Opportunities for internal career advancement.