Senior Manager, Partner Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and implement A-LIGN’s yearly partner marketing strategy in collaboration with Partnerships.

• Oversee the relaunch of the A-LIGN partner program, including the execution of launch campaigns, partner communications, and enablement materials.

• Provide marketing assistance for the new reseller initiative, which encompasses reseller-specific campaigns, co-branded resources, and enablement content.

• Manage marketing relationships, joint initiatives, and activities for designated GRC, MSP, Federal, technology, and alliance partners.

• Oversee the partner marketing program budget, monitor expenditures and performance, and suggest reallocations as necessary.

• Facilitate co-marketing and market development fund initiatives.

• Create and maintain campaign playbooks, co-branded asset repositories, and enablement toolkits.

• Monitor and report on partner marketing performance, including pipeline contribution, activation, engagement, ROI, and overall program outcomes.

• Collaborate with Partnerships, Sales, and Channel Account Managers regarding referral, co-sell, and reseller initiatives.

• Work alongside Product Marketing, Corporate Marketing, Demand Generation, Field Marketing, and Brand teams.

• Organize and execute both in-person and digital buyer-facing as well as partner-facing events, webinars, thought leadership initiatives, summits, and networking opportunities.

• Lead, mentor, and develop two to three direct reports in partner marketing.

• Coordinate support from agencies and vendors as required.

• Report directly to the Senior Vice President of Marketing.

⛳️ Requirements

• Bachelor’s degree in marketing, communications, business, or a related field; MBA is preferred.

• More than 7 years of experience in B2B marketing.

• At least 3 years of experience in partner, channel, or alliance marketing within the SaaS, cybersecurity, or professional services sectors.

• Over 2 years of experience in people management, demonstrating a successful track record in coaching and developing marketing team members.

• Proven success in implementing partner marketing campaigns and programs that generate measurable partner-sourced and partner-influenced pipeline.

• Experience in managing a marketing program budget and tracking ROI efficiently.

• Practical experience with various partner types, including referral, channel, technology, and alliance partners.

• Advanced proficiency in Salesforce and marketing automation platforms such as HubSpot or Marketo.

• Familiarity with Asana or other project management tools.

• Exceptional relationship-building, communication, presentation, organizational, analytical, and execution skills.

• Ability to work effectively across different time zones and regions in a dynamic, high-growth, global environment.

🏝️ Benefits

• Healthcare, Dental, and Vision Benefits.

• Employer Paid Life Insurance and Disability Insurance.

• EAP - Employee Assistance Program.

• Pet Insurance.

• 401(k) Plan with Employer Matching.

• Competitive Bonus Structure.

• Home Office Reimbursement.

• Certification Reimbursement.

• Personalized Career Coaching.

• Generous Paid Time Off.

• Paid Office Closure from December 25 to January 1.

• Vacation Bonus.

• Summer Hours.