Senior Manager, Partner Brand Strategy

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee the Partner Brand Strategy workstream for Risepoint’s network of more than 100 university partners.

• Set standards for intake, prioritization, positioning, messaging, brand kit frameworks, creative brief guidelines, and scalable operational methodologies.

• Lead a team of Brand Strategists by establishing priorities and distributing resources across various partners and initiatives.

• Manage the brief pipeline and convert marketing briefs into creative briefs containing approved copy and messaging.

• Create unique brand positioning and messaging informed by competitive landscape analysis.

• Identify brand opportunities across the portfolio and utilize campaign, AEO, and performance insights to enhance Brand Strategy practices.

• Facilitate cross-functional collaboration with Integrated Marketing, Content Strategy, SEO/AEO, Paid Media, Lifecycle, and Digital Experience teams.

• Develop and maintain partner brand kits that encompass positioning, voice, proof points, and AEO guidelines.

• Collaborate with the Content Strategy team to shape content briefs, editorial focuses, and AEO content.

• Construct student personas and work alongside Research & Insights and Community Engagement teams.

• Establish the operational rhythm with the external creative agency.

• Direct complex, high-impact brand initiatives and act as the senior escalation point.

• Provide briefings to creative and content teams regarding larger brand campaigns.

• Leverage AI tools and workflows to enhance the team’s productivity.

⛳️ Requirements

• 6–8 years of experience as a brand strategist or brand planner.

• Proven track record in leading a team and developing or scaling a practice.

• Expertise in creating brand positioning, messaging, and brand architecture across multiple brands or accounts.

• Strong skills in research and insights.

• Capability to develop student personas and convert first-party data into a coherent brand narrative.

• Familiarity with answer engine optimization (AEO).

• A Master's degree in Marketing, Communications, or a related field is preferred.

• Preferred experience in an agency setting or managing projects through an external agency.

• Experience working with a multi-brand or multi-client portfolio is preferred.

• Hands-on experience in developing AEO measurement or content programs is preferred.

• Experience in creating brand kits or toolkits is preferred.

🏝️ Benefits

• Full-time employment.

• Equal-opportunity employer.

• Diverse and inclusive workforce.