Senior Manager, Paid Search

This is a fully remote position, open to applicants in United States.

📋 Description

• Manage the entire lifecycle of paid search campaigns, encompassing strategic planning, launch, and operational oversight.

• Collaborate with clients and subject matter experts to devise and present optimization or testing strategies.

• Engage with clients via email or phone during onboarding and transition phases.

• Cultivate strong client relationships and ensure satisfaction.

• Lead a team of paid search marketers.

• Offer guidance, set objectives, provide timely feedback, coaching, and performance evaluations.

• Conduct weekly one-on-one meetings to support team members' objectives and tasks.

• Ensure compliance with scorecard tasks and effective management of client relationships.

• Deliver top-quality products and encourage team cohesion.

• Promote career development through goal-setting, feedback mechanisms, and educational opportunities.

• Maintain relevant certifications and stay updated on industry trends and best practices.

• Monitor daily budgets and execute bid rule strategies for campaigns, ad groups, and keywords.

• Optimize bids regularly.

• Test keywords, ad copy, landing pages, and third-party tools.

• Support paid search campaigns through account setup, strategy formulation, organization, and tactical execution.

• Utilize reporting, analytics, and trend tools daily to monitor campaign performance.

• Analyze data and present insights during weekly client meetings.

• Communicate and coordinate frequently with other channel leaders to evaluate cross-channel effects and enhance overall client performance.

⛳️ Requirements

• 7-10 years of experience in Paid Search roles.

• Demonstrated success in executing successful campaigns with budgets of $1 million or more.

• 2-3 years of team management experience is preferred.

• Google Ads Search Certification is required.

• Additional certifications in Google Display, Video, App, and/or Shopping are beneficial.

• Experience managing various campaign types beyond Paid Search, including PMAX.

• Familiarity with Display, Video, App, Shopping, Demand Generation, etc., is advantageous.

• Proven ability to analyze data and leverage analytics tools to inform marketing decisions.

• Advanced computer skills, including proficiency in Google Suite, Microsoft Excel, and PowerPoint.

• Capable of multitasking, prioritizing, and effectively managing time across clients, partner relationships, and internal initiatives.

• Exceptional communication and interpersonal skills.

• Ability to collaborate effectively with both external and internal teams.

🏝️ Benefits

• Unlimited paid time off.

• Fully remote work environment.

• Flexible work arrangements.

• 20 paid holidays.

• Comprehensive Medical, Dental, Vision, Life & Disability insurance.

• Flexible Spending Accounts.

• Retirement plan with a match of up to 4% of contributions at 100%.

• Fringe benefits.

• Forma.

• Unlimited access to Telemedicine and Teletherapy at no cost.

• Thankful giving program.

• Equity options.

• Birthing parents receive 16 weeks of leave at full pay.

• Partners are entitled to 12 weeks of parental leave following birth or adoption.

• On-demand learning opportunities.

• Mentorship program available.

• Leadership and management development programs and resources.

• Monthly variable revenue payment opportunity through RevShare.

• Discretionary annual performance bonus.