Senior Manager, Paid Media

This is a fully remote position, open to applicants in Florida.

📋 Description

• Take charge of the daily paid media strategy, planning, buying, execution, and optimization across both paid search and paid social channels.

• Convert growth targets into actionable channel strategies, campaign structures, audience and keyword strategies, budgets, forecasts, and testing plans.

• Create, traffic, launch, and perform quality checks on campaigns utilizing Google Ads, Microsoft Advertising, Meta, LinkedIn, and other approved platforms.

• Manage campaign organization, keywords, audiences, targeting, bids, exclusions, naming conventions, UTMs, and platform settings.

• Track performance and enhance bids, budgets, keywords, search terms, audiences, placements, creative rotation, and landing-page strategies.

• Develop a continuous testing roadmap aimed at improving conversion rates, acquisition economics, and the quality of leads and customers.

• Oversee daily and monthly pacing, forecast spending and results, identify potential risks, and suggest reallocations as needed.

• Keep Marketing Operations and Finance updated on committed, actual, and projected media investments.

• Ensure the reliability of conversion tracking, UTMs, audience logic, and reporting processes.

• Evaluate funnel performance, CPL, CAC, ROAS, conversion quality, and other key business outcomes.

• Distill findings into clear action points for leadership and channel partners.

• Provide Creative with channel requirements and offer data-driven feedback on messages, formats, and assets.

• Collaborate with Social, CRM, web, product, sales, and business-line teams on campaigns, landing experiences, lead management, and measurement.

• Adhere to bank policies, privacy regulations, platform guidelines, fair-lending practices, and brand safety standards.

• Work alongside Compliance, Legal, IT, and subject-matter experts to ensure the accuracy, approval, security, and responsibility of targeting, claims, disclosures, data usage, and campaigns.

⛳️ Requirements

• A minimum of 5 years of progressive experience in paid media.

• Direct experience in the strategy, buying, execution, and optimization of paid search and paid social.

• Bachelor’s degree in marketing, advertising, business, analytics, or a related field, or equivalent education and experience.

• Advanced practical knowledge of Google Ads and Microsoft Advertising.

• Proficiency in campaign architecture, keyword strategies, match types, search-query analysis, negative keywords, bidding, quality signals, extensions, and conversion optimization.

• Extensive experience with Meta Ads Manager.

• Hands-on familiarity with LinkedIn and other relevant advertising platforms.

• Strong understanding of audience strategies, prospecting, retargeting, creative formats, platform learning, and lead generation/conversion objectives.

• Quantitative and financial skills, including budget management, forecasting, and evaluation of acquisition economics.

• Proficient in platform reporting, GA4, UTMs, conversion tracking, Excel, and dashboard tools.

• Comfortable collaborating on pixels, tags, CRM data, Salesforce, and offline conversion feedback.

• Experience in structured testing with defined hypotheses, success criteria, and learning agendas.

• Experience in banking, fintech, lending, or other regulated categories is preferred but not mandatory.

• Ability to grasp complex products and work with Compliance and subject-matter experts.

• Strong communication skills with senior leaders and specialists.

• Knowledge of and compliance with BSA, AML, CIP, and OFAC regulatory policies.

• Capability to perform essential functions including sitting, talking, hearing, and occasionally lifting up to 20 lbs.

• Authorization to work in the U.S. as verified through E-Verify.

🏝️ Benefits

• Potential for annual bonuses, incentives, and equity options.

• 100% employer-covered medical, dental, and vision insurance for employees; contributions for dependents.

• Health Savings Account (HSA).

• Complimentary telemedicine access through Teladoc.

• 401(k) plan with a 6% employer match and no vesting period.

• Employee stock options available.

• Exclusive banking benefits for employees.

• 0% financing options for employee solar loans.

• Employee-only mortgage products with unique interest rates and terms.

• 0% financing for eligible electric vehicles (EVs).

• Incentives for employee referrals.

• 2 to 4 weeks of vacation based on officer level, plus additional time based on tenure.

• 64 hours of paid sick time for all full-time employees.

• Company-funded life insurance.

• Coverage for short- and long-term disability insurance.

• Optional life, accident, and critical illness insurance.

• Employee Assistance Program (EAP) offering free counseling, legal, and financial services.

• Reasonable accommodations considered on a case-by-case basis.