Senior Manager, Organic Growth – Discovery

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and implement SEO, AEO, and GEO strategies across HealthCentral’s portfolio.

• Identify valuable audience opportunities by analyzing search behavior, competitive intelligence, content performance data, and emerging discovery trends.

• Convert growth opportunities into actionable recommendations for new content, content updates, structured information, and digital experiences.

• Recommend and prioritize content investments based on audience potential, business value, competitive opportunities, and anticipated impact.

• Monitor changes in search engines and AI-driven discovery, and suggest organizational responses.

• Create systematic approaches to content optimization, updating, expansion, consolidation, and lifecycle management.

• Collaborate with Editorial teams to enhance content performance while ensuring quality, credibility, and usefulness.

• Develop briefs, standards, tools, and templates to support scalable organic growth practices.

• Identify underperforming and high-potential content, providing suitable recommendations for action.

• Assist in experimenting with content formats, page structures, internal linking, recirculation, and other growth tactics.

• Partner with Product and Technology teams to enhance technical foundations for organic and AI-driven discovery.

• Refine content structure and presentation for improved machine readability, answer extraction, and citation by emerging platforms.

• Identify opportunities related to structured data, taxonomy, metadata, and modular content.

• Evaluate SEO, AEO, GEO, competitive intelligence, and content optimization technologies and tools.

• Establish and monitor KPIs and reporting for organic visibility, traffic, engagement, and content performance.

• Connect discovery performance with repeat usage, known-user acquisition, revenue, and other business outcomes.

• Generate performance insights and recommendations for Editorial and business leaders.

• Develop testing plans and leverage results to enhance strategy and execution.

• Act as an organic growth partner to Editorial, Product, Technology, Analytics, and Revenue teams.

• Create scalable processes and operating rhythms for identifying, prioritizing, and executing organic growth opportunities.

⛳️ Requirements

• 7+ years of experience in SEO, content strategy, audience development, digital publishing, or a related field.

• Proven success in growing audiences through organic search and content optimization.

• In-depth knowledge of technical SEO, content SEO, AEO, GEO, structured data, and emerging AI-driven discovery.

• Experience utilizing analytics, competitive intelligence, keyword research, and content performance data to pinpoint opportunities.

• Ability to translate complex data and discovery trends into actionable content and product recommendations.

• Experience in developing scalable optimization processes, standards, tools, or templates.

• Strong cross-functional skills and experience collaborating with Editorial, Product, Technology, and Analytics teams.

• Background in healthcare, regulated content, or a high-trust information environment is preferred.

• Excellent communication, prioritization, and problem-solving skills.

🏝️ Benefits

• Comprehensive health and wellness benefits.

• Flexible work hours and remote work options.

• Opportunities for professional development and career advancement.

• Collaborative and innovative work environment.