Senior Manager, Omnichannel Marketing – Brand Engagement

This is a fully remote position, open to applicants in France, +1 more country.

📋 Description

• Oversee the European brand and omnichannel strategy for the Advanced Patient Monitoring portfolio.

• Design integrated customer journeys that encompass digital, field, educational, scientific, and congress interactions.

• Enhance digital marketing efforts, marketing technology, and AI-driven capabilities.

• Guide BD's involvement in major European scientific congresses.

• Establish collaborations with scientific societies, key opinion leaders, and clinical communities.

• Create scientific communications, thought leadership initiatives, and educational engagement programs.

• Collaborate with Commercial, Medical Affairs, and Professional Education teams to boost customer adoption and drive business growth.

• Enhance demand generation, lead management, and customer engagement initiatives.

• Lead, mentor, and motivate a high-performing team across Europe.

• Oversee marketing investments, manage agencies and external partners, ensuring performance measurement and ROI.

⛳️ Requirements

• Extensive experience in regional or European marketing, preferably within MedTech, healthcare, life sciences, or another complex B2B sector.

• Strong knowledge of omnichannel marketing, customer engagement, and brand strategy.

• Proven experience in driving digital transformation, marketing technology adoption, and data-driven marketing initiatives.

• Solid understanding of effective end-to-end customer journeys.

• Experience collaborating with scientific communities, KOLs, professional societies, and/or participating in major industry congresses.

• Demonstrated ability to influence and work collaboratively across Marketing, Sales, Medical, and other cross-functional teams.

• Strong leadership capabilities, with a track record of developing and inspiring high-performing teams.

• Commercially and analytically minded, linking marketing activities to customer impact, demand generation, and business results.

• Excellent stakeholder management and communication skills within an international, matrixed environment.

🏝️ Benefits

• Comprehensive Total Rewards program.

• Opportunities for reward and recognition.

• Competitive compensation and benefits packages.

• Opportunities for learning, growth, and development.

• Collaborative culture that promotes face-to-face interactions, supporting learning, progress, and success.