Senior Manager of Sales

This is a fully remote position, open to applicants in United States.

📋 Description

• Lead sales initiatives with Target across all temperature states and categories for Siete.

• Develop strategies, plans, and compelling selling narratives to support Siete’s distribution objectives with each shelf revision and transition.

• Ensure that shelf placement aligns with brand awareness goals and maximizes on-shelf availability.

• Create and implement competitive promotion and display strategies to meet net revenue targets and enhance Target’s category performance.

• Collaborate with Siete Shopper Marketing to create a Roundel plan that aligns with the business objectives of both Siete and Target.

• Own the sales order forecasting process and work closely with Sales Planning and Demand Planning to track progress against the plan.

• Represent and advocate for Target’s needs internally, ensuring alignment with wellness, newness, and seasonal growth pillars.

• Build, maintain, and enhance relationships with Target team members.

• Manage customer trade spending in accordance with annual budget guidelines.

• Partner with Target procurement to reduce out-of-stocks and ensure readiness for displays.

• Monitor broker performance against annual targets and develop broker representatives into brand experts.

• Coordinate with cross-functional leaders and event planners for significant Target meetings and high-level events.

• Analyze and report on market conditions, promotion execution, customer issues, and competitive intelligence.

• Represent Siete at industry conferences and trade events.

• Travel up to 15% and attend trade shows.

⛳️ Requirements

• A minimum of 5 years of relevant sales experience.

• Prior experience in the CPG food/beverage sector is essential.

• Experience in building relationships with retail/grocery, brokers, distributors, and others.

• Strong understanding of Syndicated Data (SPINS, Nielsen, Circana, etc.).

• Direct selling experience with Target and Walmart is preferred.

• Familiarity with Target systems is preferred.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health benefits including medical, dental, and vision.

• Opportunities for professional development and career advancement.

• Flexible work arrangements and a supportive team environment.