Senior Manager, Monetization – Programmatic

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the programmatic supply and yield strategy.

• Develop the SSP strategy and approach to inventory monetization.

• Lead efforts in yield optimization, including pricing strategies, floor prices, and auction dynamics.

• Enhance inventory value across PMP, preferred deals, and open exchange opportunities.

• Foster programmatic demand and activation initiatives.

• Facilitate DSP activation through both managed services and self-service options.

• Collaborate with sales teams to increase programmatic revenue and its adoption.

• Optimize campaign performance by leveraging data-driven insights.

• Construct an operating model along with platform capabilities.

• Set governance standards for programmatic execution and measurement.

• Work alongside Product and Engineering teams on the ad tech stack and integration processes.

• Promote cross-functional alignment among teams and partners.

• Establish effective cross-functional working teams.

• Cultivate talent through coaching, constructive feedback, exposure, and challenging assignments.

• Collaborate with departmental leadership to devise strategic staffing and succession plans.

• Enhance teammate engagement and drive organizational improvements through engagement and Pulse results.

⛳️ Requirements

• Bachelor's Degree in Business or a related field.

• 7–10 years of experience in programmatic, ad tech, or retail media.

• Extensive knowledge of SSPs, DSPs, exchanges, and yield optimization techniques.

• Proven experience in managing sell-side monetization and buy-side activation strategies.

• Background in eCommerce.

• Experience with Retail Media Networks.

• Advanced proficiency in Microsoft Excel.

• Familiarity with Adobe Analytics or a similar web analytics platform.

• Experience with DSPs such as The Trade Desk and DV360.

• Experience with SSPs including Google Ad Manager, Magnite, and PubMatic.

• Profound understanding of the programmatic ecosystem, auction dynamics, and monetization strategies.

• Strong analytical capabilities and the ability to influence cross-functional stakeholders.

• Successful completion of a background check, which may include ID verification.

• Cameras are required to be on during virtual interviews.

• Use of AI tools is prohibited at any stage of the interview process.

🏝️ Benefits

• Incentive compensation may be part of the overall rewards package.

• Equity opportunities may be included in the total rewards package.

• A variety of benefits may be offered in the total rewards package.

• Compliance with state-paid leave requirements.

• A generous suite of benefits is available.

• Interview accommodations can be provided upon request.