Senior Manager, Media & Marketing Analytics

This is a fully remote position, open to applicants in United States.

📋 Description

• Act as the senior measurement lead for a diverse portfolio of restaurant and hospitality clients.

• Develop analytical justifications for media investment choices, including channel mix, budget reallocation, and tiered spending strategies.

• Manage comprehensive media performance narratives that encompass raw platform, POS, and CRM data, culminating in client-ready executive summaries.

• Collaborate with the Head of Analytics to establish and standardize the agency's media analytics framework.

• Evaluate cross-channel reach, frequency, and deduplicated audience overlap across paid social, CTV, YouTube, and programmatic/DSP platforms.

• Assess creative performance at the individual asset level and provide guidance to the Creative team.

• Propel iterative creative development in conjunction with the Creative team.

• Differentiate between platform-attributed and modeled outcomes, clearly communicating the evidentiary distinctions.

• Design and analyze incrementality tests and media experiments, including holdout, geo, and channel-level tests.

• Construct financial rationales for media decisions, encompassing cost per incremental result, spend-to-comp relationships, and delivery versus plan metrics.

• Contribute to or assist in the development of Media Mix Modeling capabilities.

• Collaborate with client finance or operations teams to ensure measurement aligns with business KPIs.

• Translate buyer-level platform data from Meta, Google, TikTok, and CTV/DSP into actionable client recommendations.

• Work alongside Media Planners and Buyers to design tests and establish reporting rhythms.

• Partner with Brand teams to align insights with overarching account narratives.

• Offer an independent, data-driven perspective on platform-reported performance.

• Mentor and conduct quality assurance on analysts' media measurement outputs.

• Set benchmarks for analytical rigor, narrative clarity, and presentation quality.

• Document methodologies and create repeatable reporting frameworks.

• Utilize AI tools for data exploration, SQL and code drafting, quality assurance, and client narrative development.

• Assist in documenting AI techniques, prompts, and workflows for team use.

• Validate and take responsibility for AI-assisted outputs prior to client delivery.

• Extract, clean, and reconcile data from POS, CRM/loyalty systems, media exports, third-party deliveries, Snowflake, and BigQuery.

• Use SQL and spreadsheets to ensure reporting accuracy and identify data quality or definitional issues.

• Produce the team's primary measurement narrative within the first 6–12 months.

⛳️ Requirements

• Bachelor's degree in Business, Marketing, Analytics, Statistics, or a related field.

• 7+ years of progressive analytics experience, particularly focused on media and marketing measurement.

• Experience in an agency, consulting, or multi-client/multi-brand environment is highly preferred.

• Background in restaurant, retail, or multi-location marketing is greatly valued.

• Proven experience evaluating paid media performance across platforms such as Meta, Google/YouTube, TikTok, and CTV/programmatic.

• Proficiency in paid media platforms allowing for credible data interrogation with buyers.

• Strong understanding of reach/frequency, incrementality, and attribution concepts.

• Experience with Media Mix Modeling (MMM) is advantageous.

• Excellent hands-on SQL and data-wrangling capabilities.

• Comfort in extracting, joining, and reconciling various raw data sources, including POS, CRM, media exports, and warehouse tables.

• Proficient in Excel and BigQuery.

• Ability to create and refine executive-level presentations.

• Practical experience utilizing AI tools such as Claude, ChatGPT, or Copilot-style assistants in analytical or writing tasks.

• Genuine interest in fostering the team's use of AI tools.

• Exceptional storytelling and writing abilities.

• Ability to manage multiple client accounts and competing deadlines effectively.

• Comfortable being a senior representative with clients and internal stakeholders.

• Curious, self-motivated, ambitious, fun, and possessing strong writing skills.

🏝️ Benefits

• Fully remote work.

• Flexibility in work arrangements.

• Autonomy in task execution.

• Opportunity to impact real business outcomes across various brands.

• Collaborative team environment.

• Work with innovative restaurant brands.

• Opportunity to collaborate with strategists, analysts, and marketers who are passionate about data and food.