Senior Manager, Marketing Operations

This is a fully remote position, open to applicants in United States.

📋 Description

• Drive the strategic advancement of Talkiatry's communication platform and data infrastructure.

• Oversee Development & Deployment operations responsible for building and delivering solutions.

• Manage the complete marketing operations ecosystem, including automation workflows, data architecture, experimentation, and reporting.

• Supervise the personnel, processes, and technology involved in executing marketing operations tasks.

• Collaborate with Marketing Technology, Growth, Product, Data, and Engineering teams to enhance campaigns, journeys, and automations.

• Build and nurture the Development & Deployment team.

• Establish priorities, assess build quality, and enhance technical skills among direct reports and contractors.

• Handle resource allocation and workload planning for template and campaign creation, journey development, and infrastructure projects.

• Develop scalable, reusable infrastructure alongside Marketing Technology, Product, Data, and Engineering.

• Minimize ad hoc builds and implement AI throughout the patient lifecycle.

• Document procedures and maintain performance dashboards.

• Ensure that workflows and data integrations comply with HIPAA and other regulatory requirements.

• Manage campaign operations comprehensively across email, SMS, and push notifications, including deliverability, resource management, timelines, quality assurance, and communication with stakeholders.

• Act as the internal platform expert on Iterable and associated tools like Mailgun and Twilio.

• Resolve operational challenges for internal teams.

• Design and implement experimentation frameworks, including AI-driven A/B and multivariate testing.

• Assess emerging AI tools and integrate new channels and contextual personalization into the patient experience.

⛳️ Requirements

• A Bachelor's degree in Marketing, Business, Computer Science, Analytics, or equivalent relevant experience.

• 7 to 10 years of experience managing a marketing automation platform as a technical operator.

• Proven track record in managing the platform's technical foundation, including data feeds, API integrations, event schemas, and content/template infrastructure.

• Experience in overseeing technical staff or contractors.

• Strong proficiency in Iterable is highly preferred, including workflows, catalogs, webhooks, API-based sends, and real-time event-driven triggers.

• Familiarity with comparable customer engagement platforms such as Braze, HubSpot, Customer.io, or Marketo is a plus.

• Excellent SQL skills.

• Hands-on experience with data warehouses like Snowflake or similar, CDPs, CRM systems, and real-time event tracking/streaming pipelines such as Segment.

• Capability to write and troubleshoot queries independently.

• Experience in solutions architecture connecting marketing systems with product, data engineering, and clinical/operational systems.

• Understanding of trigger logic, suppression rules, schema design, event instrumentation, and real-time decision-making.

• Comfortable working within a regulated healthcare setting.

• Familiarity with HIPAA regulations is strongly preferred.

• Working knowledge of AI/ML models in lifecycle marketing, including send-time optimization, content personalization, and predictive segmentation.

• Ability to evaluate vendor claims and integration needs.

• Authorized to work in the U.S. as required by Form I-9/E-Verify.

🏝️ Benefits

• Medical, dental, and vision insurance effective from day one of employment.

• 401(k) plan with matching contributions.

• Generous paid time off.

• Paid holidays.

• Paid parental leave.

• Opportunities for learning and professional development.

• Collaborative work environment.

• Focus on team well-being.

• Equity options available.