Marketing Ops Analyst

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop comprehensive reporting that links marketing initiatives in HubSpot to opportunities and closed-won business within Salesforce.

• Ensure that reporting is accessible to executives and teams throughout the organization.

• Establish and document attribution methodologies, including distinctions between “influenced” and “marketing-sourced,” as well as tagging for marketing-led, sales-led, or SDR-led leads.

• Collaborate with the marketing team on lead scoring and the flow of leads into Salesforce.

• Enhance campaign ROI measurement to inform spending strategies.

• Create shared metric definitions and publish them as a unified source of truth.

• Construct reports and dashboards utilizing AI tools, refine them based on stakeholder input, and regularly publish final versions to the BI tool.

• Analyze data, including through AI, to uncover new patterns and insights.

• Collaborate with marketing, RevOps, and the broader revenue organization to enhance visibility, forecasting, and accountability.

⛳️ Requirements

• Approximately 3 to 5 years of experience, preferably in marketing, revenue operations, or a diverse go-to-market role.

• Strong analytical capabilities, with practical experience in Excel and BI tools.

• Familiarity with marketing concepts and terminology, such as MQLs.

• Excellent interpersonal skills to negotiate shared definitions among teams with varying perspectives.

• A keen interest in AI and its application in analysis.

• Experience in a SaaS environment.

• Bonus: ability to read SQL (writing skills not required).

• Must confirm identity and eligibility to work.

• Honeycomb is currently unable to sponsor or support visa transfers.

🏝️ Benefits

• Generous equity offerings through an employee-friendly stock program.

• Transparent compensation based on experience relative to levels.

• Unlimited paid time off (PTO).

• A distributed-first culture and mindset.

• Stipend for home office, co-working, and internet expenses.

• Comprehensive benefits package for employees, with additional coverage options for dependents.

• Up to 16 weeks of paid parental leave, irrespective of the path to parenthood.

• Annual development allowance.

• Reasonable accommodations provided throughout the hiring process.