Marketing Operations Manager

This is a fully remote position, open to applicants in Mexico.

📋 Description

• Strategically plan, initiate, and oversee Google Ads, Meta campaigns, and LinkedIn account-based initiatives.

• Take ownership of conversion tracking, which includes UTM governance, GA4, HubSpot ad integration, and offline-conversion imports.

• Allocate budgets across different networks and campaigns against cost-per-SAL and pipeline objectives.

• Provide briefs for creative and landing pages, conduct structured tests, and deliver weekly performance reports.

• Manage HubSpot Marketing Hub, covering properties, lifecycle stages, lead scoring, workflows, lead routing, forms, and integrations.

• Collaborate with sales to define and enforce lifecycle stages.

• Ensure database integrity through deduplication, enrichment, suppression cleanup, and compliance with GDPR and CAN-SPAM regulations.

• Create HubSpot campaigns featuring spend items for attribution and ROI analysis.

• Generate reports for marketing-sourced and marketing-influenced pipeline and revenue.

• Design and implement email calendars, announcements, partner communications, webinar promotions, newsletters, and nurture tracks.

• Track email deliverability and address issues related to bounces, spam, and unsubscribes.

• Manage the promotion, registration, lead capture, and follow-up for webinars and trade shows.

• Conduct industry surveys and research initiatives to support thought-leadership content.

• Transfer leads to sales with a clear outline of ownership, stage, next steps, and track conversion outcomes.

⛳️ Requirements

• Proven experience in B2B demand generation or marketing operations, specifically as the primary HubSpot Marketing Hub administrator for an organization.

• Extensive, hands-on HubSpot knowledge: custom properties and objects, lifecycle design, workflows, lead scoring, lead routing, campaigns and spend items, multi-touch attribution, and custom reporting.

• Current HubSpot Marketing Hub and Reporting certifications, or the capacity to obtain them within 60 days of commencement.

• Practical experience in managing Google Ads and Meta Ads, with a successful history of optimizing down-funnel results through offline-conversion imports.

• Strong data management skills, including clean segmentation, database maintenance, and a solid understanding of deliverability metrics.

• Comfortable taking ownership of pipeline metrics and justifying budget choices with data to sales leadership.

• Experience marketing to technical buyers with lengthy purchasing processes, particularly through channel partners.

• Excellent written and verbal English skills, with the ability to communicate professionally and document processes clearly.

• Previous remote work experience and proficiency with remote collaboration tools such as Slack, Zoom, Google Workspace, and Asana or similar platforms.

• Ideally, have experience working with US- or UK-based organizations.

• Preferred: background in professional AV, broadcast, video technology, or education and government technology markets.

• Preferred: familiarity with GA4, Google Tag Manager, Looker Studio, and basic SQL.

• Preferred: knowledge of Apollo, Clay, or Nooks and HubSpot integrations.

• Preferred: experience with webinar platform operations and trade show lead-capture processes.

• Preferred: expertise in LinkedIn Ads for account-based initiatives.

• Preferred: experience in vendor and agency management, including SEO and content partners.

• Must be available to work during US time zones (EST–PST).

• Fluent in English.

🏝️ Benefits

• Competitive and transparent compensation.

• Remote work options available.

• Long-term career development opportunities.

• Collaborate with rapidly growing global companies.

• Genuine opportunities for growth.