Brand & Marketing Operations Manager

This is a fully remote position, open to applicants in Honduras, +4 more countries.

📋 Description

• Assist marketing leadership with planning, reporting, resource allocation, forecasting, and strategic insights.

• Collaborate with Sales, Client Experience, Talent Acquisition, Operations, and other departments on cross-functional marketing initiatives.

• Record testing hypotheses, success metrics, outcomes, and recommendations for next steps.

• Identify opportunities for growth, optimization, process improvement, and emerging marketing trends.

• Manage, mentor, and develop marketing specialists; conduct performance evaluations and balance workloads.

• Enhance marketing processes, workflows, systems, and documentation.

• Oversee team workload and address bottlenecks, resource limitations, and missed deadlines.

• Align ongoing marketing efforts with active growth campaigns.

• Develop and manage A/B testing for emails, newsletters, landing pages, websites, and marketing funnels.

• Create performance reports and recommendations for marketing leadership.

• Track metrics across email marketing, website traffic, content, organic channels, and database engagement.

• Ensure adherence to marketing tracking, reporting, and documentation standards.

• Assess and prioritize marketing and creative requests.

• Supervise content and marketing plan execution for accurate and timely completion.

• Maintain brand consistency across channels, customer touchpoints, and content assets.

• Oversee website content updates, maintenance, performance enhancements, and optimization.

• Lead SEO and AEO strategies across websites, blogs, landing pages, educational content, and digital properties.

• Manage newsletters, nurture campaigns, evergreen email programs, segmentation, and marketing automation.

• Organize the marketing calendar and backlog in alignment with business objectives and team capacity.

• Maintain a centralized source of truth for marketing initiatives, deliverables, deadlines, ownership, priorities, and status.

• Direct ongoing marketing activities across the primary brand and its sub-brands.

⛳️ Requirements

• 3-5 years of experience in marketing, brand management, marketing operations, content marketing, digital marketing, or a related field.

• Previous experience in leading, managing, coaching, or developing team members is preferred.

• Strong understanding of marketing operations, project management, and workflow optimization.

• Experience managing marketing calendars, deliverables, timelines, and cross-functional initiatives.

• Proficiency with email marketing platforms, CRM systems, marketing automation tools, analytics software, content management systems, and project management applications.

• Working knowledge of SEO, AEO, website optimization, content marketing, organic social media, email marketing, and conversion optimization.

• Experience in developing and maintaining newsletters, automated nurture sequences, segmentation strategies, and marketing automation workflows.

• Strong analytical abilities to interpret KPIs, recognize performance trends, and formulate actionable recommendations.

• Capability to lead testing and optimization initiatives across marketing channels and assets.

• Bachelor's degree in Marketing, Business, Business Administration, Digital Marketing, or a related field preferred, or equivalent professional experience.

• Proficiency with Workday, SharePoint, Bloomgrowth, email marketing platforms, CRM and marketing automation systems, analytics tools, CMS platforms, and project management tools.

• Proficiency in English and Spanish.

🏝️ Benefits

• Great Place to Work Certification every year since 2022.

• Remote work opportunity.

• Recruiter guidance throughout the application process.

• Multiple-stage application support via email and WhatsApp.