Sales & Marketing Operations Manager

This is a fully remote position, open to applicants in India, +2 more countries.

📋 Description

• Take charge of Salesforce architecture, administration, development, and ongoing enhancement for a rapidly expanding global sales team.

• Convert business requirements into dependable technical solutions.

• Create and develop scalable data models, workflows, custom objects, validation rules, and approval processes.

• Generate dashboards to monitor pipeline health, conversion rates, sales activities, and revenue performance.

• Design custom functionalities utilizing Apex, SOQL, and Lightning Web Components.

• Oversee system access, permissions, data integrity, documentation, testing, and release management.

• Enhance sales workflows, lead routing, account and opportunity management, pipeline tracking, forecasting, and reporting.

• Manage HubSpot operations, which include campaign workflows, segmentation, lead scoring, nurture programs, and lifecycle management.

• Ensure the synchronization between Salesforce and HubSpot and resolve any integration issues.

• Optimize lead capture, qualification, sales transitions, campaign tracking, and attribution.

• Monitor funnel performance and enhance lead quality, conversion rates, and campaign execution.

• Develop and maintain custom integrations using APIs, webhooks, and integration tools.

• Create custom AI agents for customer engagement alongside sales and marketing workflows.

• Connect AI agents to systems and data while implementing access controls, human review, and performance monitoring.

• Debug integration failures and automation challenges.

⛳️ Requirements

• 5–10 years of pertinent experience in sales operations, marketing operations, revenue operations, or go-to-market systems, including experience in fast-paced startups.

• Proven experience in Salesforce architecture and development, including ownership of complex implementations or significant system enhancements.

• Proficient in Salesforce configuration, Salesforce Flow, Apex, SOQL, and custom development.

• Extensive experience with HubSpot and marketing automation, covering lead scoring, segmentation, nurture workflows, lifecycle stages, and campaign reporting.

• Demonstrated ability to create custom integrations using REST APIs, webhooks, and integration platforms or custom coding.

• Practical experience in building and deploying custom AI agents linked to business systems and workflows.

• Strong understanding of sales and marketing processes, from lead acquisition and qualification to opportunity management and revenue closure.

• Experience in supporting global sales teams and collaborating across various functions and time zones.

• Excellent analytical, creative problem-solving, and project management abilities.

• Strong communication skills with the capability to translate technical concepts into actionable business solutions.

• A proactive ownership attitude, comfort in ambiguous situations, and the ability to operate independently in a dynamic environment.

• Availability to work during US business hours.

🏝️ Benefits

• Competitive salary and performance bonuses.

• Comprehensive health insurance plans.

• Opportunities for professional development and growth.

• Flexible working hours and remote work options.

• Collaborative and inclusive company culture.