Senior Manager, Marketing Operations – Analytics

This is a fully remote position, open to applicants in Canada, +1 more country.

📋 Description

• Take ownership of, manage, and enhance Miovision’s enterprise marketing automation platforms and integrated technology stack, which includes CRM, sales enablement, and data enrichment tools.

• Collaborate with demand generation and Sales Operations teams to design and improve lead scoring, routing, and nurturing workflows.

• Ensure database hygiene and maintain data quality across marketing databases.

• Create and oversee marketing analytics, dynamic dashboards, and multi-touch attribution models.

• Monitor campaign performance and assess their overall contribution to revenue.

• Optimize campaign intake processes and manage operational request queues.

• Develop reusable templates and ensure SLA compliance for global campaign launches.

• Uphold global data privacy regulations, including GDPR, CASL, and CCPA.

• Manage the budget for marketing operations and the technology stack.

• Handle vendor relationships, contract renewals, and tool utilization.

• Lead, mentor, and develop the Marketing Operations team.

• Provide cross-functional training and create documentation.

⛳️ Requirements

• Advanced, practical technical expertise in Salesforce CRM (required).

• Familiarity with modern marketing systems.

• In-depth understanding of revenue operations, database segmentation, lead funnel architecture, and complex B2B/B2G buyer journeys involving lengthy sales cycles.

• Strong skills in marketing analytics tools and SQL/BI platforms like PowerBI.

• Experience in constructing multi-touch attribution models.

• Hands-on experience with SEO, SEM, and AEO.

• Project management skills and strategic problem-solving capabilities.

• Established history of cross-functional leadership.

• Experience in mentoring direct reports and empowering wider teams.

• Marketing Cloud experience is advantageous.

• Account-Based Marketing (ABM) experience is a plus.

🏝️ Benefits

• Comprehensive health benefits.

• 24/7 virtual healthcare access.

• Dedicated wellness programs.

• RRSP/401K Matching Plan.

• Variable Incentive Plan.

• Mio-Days.

• Flexible vacation policy.

• Flexible work options.

• Internet subsidy.

• Remote work allowance.

• Enhanced leave for new parents.

• Equity.