Senior Manager, Marketing – Healthcare

This is a fully remote position, open to applicants in United States.

📋 Description

• Implement the annual vertical go-to-market strategy while adhering to established priorities and investment frameworks.

• Transform approved product and corporate messaging into campaigns tailored for specific audiences, field narratives, vertical content, and sales support.

• Oversee product launch initiatives for the healthcare vertical.

• Act as the primary marketing liaison for vertical Sales leaders and cross-functional teams on a daily basis.

• Integrate demand generation, content, field and event marketing, along with industry insights, to create a cohesive buyer journey.

• Manage the vertical marketing budget, optimizing audience targeting, channels, and program mix to enhance pipeline efficiency and contribute to bookings.

• Evaluate performance alongside Sales, identify areas for improvement in quality or conversion, and adapt programs and follow-up strategies accordingly.

• Develop operating rhythms, briefs, dashboards, and playbooks.

• Mentor and guide team members while engaging in campaign reviews, prioritization, messaging adjustments, and content quality assessments.

• Provide insights on sector, buyer, seller, and competitor signals to Product Marketing and other stakeholders.

• Utilize AI-driven tools and automation to enhance research, personalization, execution, and reporting processes.

• Achieve contributions to vertical pipeline and bookings.

• Foster pipeline growth per program investment, improve funnel conversion, ensure timely activation, promote sales adoption, and maintain high cross-functional delivery standards.

⛳️ Requirements

• A minimum of 7 years of B2B marketing experience spanning various disciplines.

• At least 2 years of experience in leading team members, managing programs, or overseeing complex cross-functional projects.

• Proven experience in managing a marketing budget and optimizing programs to achieve desired business results.

• Strong history of collaboration with Sales to meet shared pipeline and bookings objectives.

• Capability to tailor approved product messaging for a specific vertical without altering product claims or positioning.

🏝️ Benefits

• Medical, dental, and vision insurance.

• Remote-flexible workforce options.

• Wellness Programs.

• 401(k) program with employer matching.

• Flexible paid time off.

• Generous Parental Leave.

• Donations for Doers program.

• Pet insurance, along with legal and identity protection services.

• Tuition reimbursement program.