Senior Manager, Marketing Consumer Insights

This is a fully remote position, open to applicants in Michigan.

📋 Description

• Lead customer research and segmentation, choosing between primary or secondary research methods based on efficiency in speed and cost.

• Implement an AI-first strategy and utilize modern tools to expedite insight generation while minimizing expenses.

• Develop a comprehensive understanding of prospects and current customers throughout their lifecycle.

• Collaborate with the Sr. Director, Marketing Insights & Planning to weave findings into a unified narrative of consumer, competitive, market, and dealer insights.

• Provide input on marketing needs for the Customer Data Platform (CDP).

• Contribute research insights to cross-functional reviews and business cases aimed at growth and retention initiatives.

• Present findings and suggestions to executive-level audiences, including the C-suite.

• Oversee research vendors, manage panels, and handle budgets efficiently.

• Build and nurture a high-performing consumer insights team.

• Adhere to company policies, procedures, and legal standards.

• Undertake additional responsibilities as assigned.

• Fulfill departmental attendance expectations.

⛳️ Requirements

• Bachelor's degree in Marketing, Market Research, Statistics, Psychology, or a related discipline, or equivalent professional experience.

• Over 7 years of experience in consumer/market research, insights, or a related area.

• Practical experience in designing and conducting primary qualitative and quantitative research.

• Proficient in secondary research methodologies.

• Experience in developing customer segmentation strategies.

• Familiarity with AI tools and/or contemporary research technologies.

• Proven ability to present to and persuade senior executive audiences, including the C-suite.

• Strong project management capabilities with the ability to oversee multiple research projects at once.

• Exceptional written, verbal, and presentation communication skills.

• Required degrees must be obtained from accredited higher education institutions.

• Preferred: Master’s degree in market research, marketing, or a related field.

• Preferred: Background in financial services, fintech, auto finance, or subprime lending.

• Preferred: Experience in managing research panels, vendors, or a research operations role.

• Preferred: Experience collaborating with data/analytics teams on data platforms such as CDP.

• Occasional travel to the Southfield, Michigan office may be necessary.

🏝️ Benefits

• 401(K) match.

• Adoption assistance.

• Parental leave.

• Tuition reimbursement.

• Comprehensive medical, dental, and vision coverage.

• Nonstandard benefits that contribute to our designation as a Great Place to Work.