Senior Manager – Marketing

This is a fully remote position, open to applicants in New Jersey.

📋 Description

• Develop and implement comprehensive marketing strategies that are aligned with the company's growth objectives, revenue goals, and target segments.

• Act as a strategic ally to sales leadership, ensuring marketing initiatives are synchronized with pipeline and revenue goals.

• Lead the planning and prioritization of campaigns, directing resources towards the most impactful initiatives.

• Provide mentorship and guidance to junior marketing team members and cross-functional contributors.

• Manage the complete strategy and execution of multi-channel marketing campaigns across digital, email, web, events, and social media.

• Drive go-to-market strategies for various services, solutions, and verticals.

• Optimize campaigns by leveraging performance data to enhance lead quality, conversion rates, and return on investment.

• Collaborate with sales on account-based marketing and targeted growth strategies.

• Supervise the development of marketing content, brand messaging, and internal communications.

• Lead the strategy and execution for trade shows, conferences, and customer events.

• Oversee event planning, vendor management, and budget distribution.

• Manage the performance of website, search, paid media, and social media channels.

• Oversee marketing automation and CRM initiatives focused on lead management and nurturing.

• Establish KPIs related to leads, pipeline contributions, conversion rates, and revenue impact.

• Create and present executive-level marketing performance and ROI reports.

• Transform data into actionable insights to refine strategies, audience targeting, and channel selection.

• Collaborate with product, operations, and leadership teams on strategic initiatives.

• Influence decision-making through data-driven insights and market perspectives.

• Connect teams to ensure alignment and excellence in execution.

⛳️ Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field.

• 6–10 years of progressive marketing experience, preferably in a B2B context.

• Demonstrated success in developing and executing marketing strategies that yield measurable business outcomes.

• Experience in leading cross-functional initiatives and managing multiple priorities effectively.

• Strong understanding of digital marketing, demand generation, and campaign optimization techniques.

• Preferred: Experience in field service, refrigeration, or similar technical industries.

• Preferred: Background in supporting account-based marketing or enterprise sales environments.

• Preferred: Experience in managing agencies, vendors, or external partnerships.

• Strategic thinker with strong execution capabilities.

• Proficient in data-driven decision-making and performance orientation.

• Excellent executive communication skills and ability to influence stakeholders.

• Strong leadership presence with the ability to drive alignment across teams.

• Capable of operating effectively in a fast-paced and evolving environment.

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Comprehensive health and wellness benefits.

• Opportunities for professional development and career advancement.

• Flexible work arrangements and work-life balance support.

• Collaborative and innovative work environment.