Media Buyer

This is a fully remote position, open to applicants in Romania.

📋 Description

• Strategize, implement, and enhance paid media initiatives across platforms such as Meta, TikTok, YouTube, and various other digital channels.

• Oversee budgets, bidding approaches, and audience segmentation to optimize ROI.

• Conduct A/B testing on creatives, target audiences, and ad placements to pinpoint scalable successes.

• Monitor and analyze campaign metrics daily to uncover performance patterns.

• Develop and deliver reports featuring insights, lessons learned, and strategies for optimization.

• Convert campaign analytics into actionable strategies for creative and strategy teams.

• Collaborate with creative, production, and strategic teams to enhance ad performance and storytelling.

• Facilitate communication between creative and data teams.

• Assist in media planning and client advisory.

• Oversee and expand ad accounts with monthly expenditures ranging from 5 to 6 figures.

• Recognize growth opportunities and emerging platforms.

• Suggest testing methodologies and budget reallocations.

• Stay updated with algorithm changes, platform best practices, and advancements in performance marketing.

• Experiment with innovative ad formats and participate in beta programs.

⛳️ Requirements

• 2 to 4 years of direct experience in managing paid media campaigns.

• Demonstrated success in performance marketing, preferably within eCommerce, fashion, or beauty sectors.

• Strong analytical capabilities; proficient in interpreting metrics, generating reports, and recognizing growth opportunities.

• Expertise in Meta Ads Manager, TikTok Ads, Google Ads, and analytics platforms.

• Practical experience with Amazon Ads or comprehensive Amazon listing management is an advantage.

• Familiarity with DV360 or similar programmatic platforms is a plus.

• Ability to connect audience psychology with advertising messaging.

• Competence in managing multiple campaigns and deadlines accurately.

• Exceptional communication skills in English.

• Must be based in Romania.

• Available to work from 9am to 6pm PST, Monday to Friday, alongside the Los Angeles team.

🏝️ Benefits

• Flexible remote role: Collaborate with global teams from any location within Romania.

• Opportunities for career advancement to lead media buying strategies for international DTC brands.

• Profit-sharing and stock options available.

• Access to training, workshops, and resources for ongoing professional development.