Senior Manager, Marketing Analytics, Insights

This is a fully remote position, open to applicants in California.

📋 Description

• Take ownership of MMM, MTA, and incrementality testing throughout the marketing funnel.

• Assess DTC channel performance and analyze cross-channel halo effects using Northbeam or similar platforms.

• Review channel efficiency and suggest marketing investment priorities.

• Integrate subscription and DTC economics into marketing strategies.

• Assist in the design and analysis of A/B tests across CRM and marketing channels.

• Create and maintain executive dashboards that reflect marketing and customer performance.

• Convert complex, multi-source data into straightforward, actionable insights.

• Collaborate with the Chief Retention Officer and marketing leadership to facilitate data-driven decision-making.

• Develop models for churn, LTV, profitability, and sensitivity analysis.

• Create assessments that evaluate the long-term financial impact of tests and business decisions.

• Utilize analysis and modeling to provide go/no-go recommendations.

• Assess and assist in selecting the next BI/analytics platform, inclusive of AI-augmented features.

• Lead the transition from Power BI to the chosen platform, encompassing report migration and stakeholder engagement.

• Map and document data sources, definitions, dependencies, and existing gaps.

• Establish standards for data quality, governance, and metrics.

• Oversee data connections and ETL processes as required.

• Report directly to the Chief Retention Officer while serving as the analytics subject-matter expert.

⛳️ Requirements

• Minimum of 7 years in analytics, marketing analytics, or a closely related quantitative area.

• Background in subscription-based or recurring-revenue business models, preferably within DTC/e-commerce.

• Bachelor’s degree in Statistics, Mathematics, Economics, Computer Science, or a related discipline.

• Extensive knowledge of subscription and DTC unit economics, including CAC, ROAS, CPA, churn, LTV, and AOV.

• Practical experience with MMM, MTA, and incrementality testing, including resolving conflicting model outputs.

• Familiarity with Northbeam, Triple Whale, Rockerbox, or comparable attribution/analytics platforms.

• Strong statistical modeling capabilities, including churn, LTV, and profitability modeling.

• Proficiency in SQL and solid skills in Python for transformation, automation, and modeling tasks.

• Experience in designing and interpreting A/B tests and causal inference methodologies.

• Practical experience with Power BI or similar BI platforms, along with expertise in migrating to new technologies.

• Proven capability to translate analysis into clear business recommendations and challenge assumptions as needed.

• Excellent communication skills, with experience presenting to CEO/COO-level audiences.

• Ability to operate independently, prioritize competing demands, and manage long-term initiatives.

• Nice to have: Experience in a DTC + Amazon hybrid business, especially in measuring cross-channel halo effects.

• Nice to have: Experience within the health & wellness or supplements sector.

• Nice to have: Experience evaluating or transitioning BI platforms such as Domo, Sigma, Looker, or Tableau.

• Nice to have: Knowledge of AI-driven analytics and decision-making tools, including natural-language reporting, Hightouch, Braze, or similar.

• Nice to have: Familiarity with dbt, Airflow, or similar data pipeline tools.

• Nice to have: Previous experience managing or mentoring junior analysts.

🏝️ Benefits

• Flexible time off along with 9 annual company holidays.

• Birthday celebrated as a paid vacation day.

• 100% company-funded base plan for Medical, Dental, and Vision Insurance for employees.

• 100% company-funded Life Insurance and Short-Term Disability Coverage.

• 3% Employer contributions to 401(k) regardless of employee participation.

• Matching Charitable Contributions up to $2,500 per year.

• $1,200 annual Work from Home (WFH) stipend.

• Employee Recognition and Rewards Program.

• Pet insurance available.

• Employee Product Samples and Discounts offered.

• Professional Development Fund.

• Complimentary Calm App Subscription.