Senior Manager, Lifecycle Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of Dropbox’s lifecycle marketing strategy and roadmap, focusing on onboarding, engagement, retention, monetization, expansion, and adoption of multiple products.

• Lead, mentor, and develop a team of lifecycle marketers by setting clear objectives, establishing operating rhythms, and ensuring accountability for business results.

• Create and oversee a portfolio of lifecycle programs that leverage customer behavior, product usage, segmentation, triggers, and personalization to enhance adoption, retention, and revenue.

• Collaborate with teams across Product Growth, Product Marketing, Data Science, Marketing Operations, and other cross-functional departments to align lifecycle communications with activation, in-product discovery, monetization, and expansion efforts.

• Implement experimentation and measurement through controlled tests, holdouts, cohort analysis, customer behavior assessment, and revenue tracking.

• Develop the operating model for lifecycle marketing, which includes prioritization, planning, governance, as well as the technical and data capabilities essential for large-scale execution.

⛳️ Requirements

• Over 10 years of experience in lifecycle marketing, CRM, retention, growth marketing, customer engagement, or closely related fields, preferably within a SaaS, subscription, or product-led organization.

• Extensive people-management experience, including a proven history of recruiting, coaching, and leading high-performing teams.

• Proven ability to establish lifecycle strategy and translate it into effective programs that enhance customer adoption, retention, monetization, expansion, or overall revenue.

• In-depth knowledge of customer segmentation, behavioral triggers, personalization, experimentation, and marketing automation.

• Strong technical proficiency with CRM and lifecycle systems, customer data, campaign orchestration, measurement, deliverability, and associated operational requirements.

• Excellent business judgment and experience collaborating with teams in Product, Product Growth, Data Science, Marketing Operations, Engineering, and Product Marketing.

• Preferred: Experience in leading lifecycle marketing within a product-led growth enterprise that employs both self-service and sales-assisted strategies.

• Preferred: Background in developing expansion, cross-sell, or multi-product initiatives across a diverse existing customer base.

• Preferred: Familiarity with Iterable or similar enterprise-level lifecycle and marketing automation platforms.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Flexible working hours and remote work options.

• Comprehensive health insurance and wellness programs.

• Generous vacation policy and paid time off.

• Opportunities for professional development and career advancement.