Senior Manager, Lifecycle Marketing

This is a fully remote position, open to applicants in Canada.

📋 Description

• Take charge of Dropbox’s lifecycle marketing strategy and roadmap, encompassing onboarding, engagement, retention, monetization, expansion, and the adoption of multiple products.

• Lead, mentor, and cultivate a team of lifecycle marketers, ensuring clear objectives, operational rhythms, and accountability for achieving business results.

• Develop and oversee lifecycle programs by utilizing customer behavior, product usage, segmentation, triggers, and personalization to enhance adoption, retention, and revenue generation.

• Collaborate with Product Growth, Product Marketing, Data Science, Marketing Operations, and various cross-functional teams.

• Create a framework for experimentation and measurement through controlled tests, holdouts, cohort analysis, customer behavior insights, and revenue tracking.

• Establish the lifecycle marketing operating model, which includes prioritization, planning, governance, and the technical and data capabilities necessary for scalable execution.

⛳️ Requirements

• Over 10 years of experience in lifecycle marketing, CRM, retention, growth marketing, customer engagement, or related fields, preferably within a SaaS, subscription, or product-led organization.

• Extensive experience in people management, with a proven history of recruiting, coaching, and leading high-performing teams.

• Proven track record in developing lifecycle strategies and converting them into initiatives that enhance customer adoption, retention, monetization, expansion, or revenue.

• In-depth experience with customer segmentation, behavioral triggers, personalization, experimentation, and marketing automation processes.

• Strong technical proficiency with CRM and lifecycle systems, customer data, campaign orchestration, measurement, deliverability, and related operational needs.

• Excellent business acumen and experience collaborating with Product, Product Growth, Data Science, Marketing Operations, Engineering, and Product Marketing teams.

• Preferred: experience in leading lifecycle marketing within a product-led growth environment that includes both self-service and sales-assisted approaches.

• Preferred: experience in developing expansion, cross-sell, or multi-product initiatives for a large existing customer base.

• Preferred: familiarity with Iterable or similar enterprise-level lifecycle and marketing automation platforms.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health, dental, and vision insurance.

• Generous paid time off and flexible working hours.

• Opportunities for professional development and career advancement.