Senior Manager, Lifecycle Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and manage the complete lifecycle marketing function for Dataiku.

• Create a comprehensive email and lifecycle calendar for prospect, new-user, and customer initiatives.

• Oversee frequency, suppression logic, deliverability, segmentation, and audience standards.

• Establish standards for launching lifecycle programs, including entry criteria, success metrics, and exit criteria.

• Design onboarding, activation, account progression, and named-account nurture programs for new users.

• Provide Business Development Representatives (BDRs) with insights into previous lead communications.

• Collaborate with Customer Success and Product teams to develop programs for customer adoption, education, retention, and expansion.

• Manage the lifecycle aspect of the marketing automation infrastructure, incorporating HubSpot workflows, Salesforce integration, and 6sense account and intent data.

• Consolidate, document, and maintain current nurture workflows.

• Report on lifecycle contributions through metrics such as engagement progression, influenced pipeline, retention, and expansion.

• Ensure data quality, deliverability, consent, and record hygiene in collaboration with Marketing Operations.

• Create lifecycle applications within agentic workflows, focusing on audience assembly, copy variation, program quality assurance, and performance summaries.

• Define the standards for lifecycle agents and the requirements for human-in-the-loop processes.

• Build and expand the lifecycle team as the function evolves.

• Foster alignment among Web, Content, Acquisition, Field, Marketing Operations, Sales, and Customer Success regarding the lifecycle function.

⛳️ Requirements

• Minimum of 6 years of experience in lifecycle, nurture, email, or growth marketing, preferably in B2B enterprise software with extensive, multi-threaded buying cycles.

• Practical experience with marketing automation tools; in-depth knowledge of HubSpot or Marketo and fluency in Salesforce.

• Familiarity with complex nurture programs and the corresponding data models in HubSpot/Marketo and Salesforce.

• Strong understanding of deliverability, frequency capping, suppression, consent, and list hygiene.

• Experience in both prospect and customer lifecycle marketing.

• Proficient in intent and account data analysis, including tools like 6sense, Demandbase, or similar platforms.

• Experience utilizing large language models (LLMs) and comfort with AI development.

• Strong analytical skills, including the ability to define, instrument, and defend metrics.

• Ability to navigate ambiguity, manage tradeoffs, and establish functions through influence.

• Experience collaborating across regions within a global organization.

• Excellent command of written English.

• Proficiency in other languages is appreciated but not mandatory.

🏝️ Benefits

• Equal opportunity employer.

• Opportunities for personal growth.

• Support for reasonable accommodations.