Ads Strategist – Marketing Services

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Develop and oversee advertising campaigns utilizing Facebook Ads Manager.

• Manage over 20 ad accounts, ensuring optimal organization and performance.

• Create engaging ad creatives, encompassing both copywriting and image selection.

• Analyze performance metrics to enhance campaign effectiveness.

• Provide clients with comprehensive reports on campaign performance.

• Offer data-driven insights for optimizing campaign outcomes.

• Collaborate with clients to align on campaign objectives, target audiences, and budgets.

• Ensure quality assurance for advertisements, targeting precision, and correct landing page URLs.

• Amplify organic content on client pages.

• Install and set up Meta Pixels on websites and applications through Google Tag Manager (GTM).

• Troubleshoot issues related to Meta Pixel functionality and data discrepancies.

• Define and establish custom conversions to monitor specific user actions.

• Develop and manage tailored audiences based on pixel data.

• Utilize pixel data to create and update client lists for personalized advertising strategies.

• Keep abreast of the latest Meta advertising practices and updates.

• Implement innovative strategies and tools to improve tracking and marketing capabilities.

• Collaborate with marketing and development teams regarding Meta Pixels and the integration of ad campaigns.

• Work alongside the creative team for ad creative development.

⛳️ Requirements

• 3-4 years of experience in managing Facebook advertising campaigns.

• Proficiency in Facebook Ads Manager and Meta Business Suite.

• Experience managing Meta Ads for multiple clients.

• Expertise in tracking setups, analyzing web campaign traffic, and audience engagement metrics.

• Strong project management skills and meticulous attention to detail.

• Analytical abilities for data-driven campaign insights.

• Excellent communication skills for effective client engagement.

• Experience in running video advertisements.

• Familiarity with other digital marketing channels (e.g., Google Ads) is advantageous.

• Knowledge of media buying, planning, and creative strategy on Meta platforms.

• Proficient in HubSpot or similar CRMs.

• Understanding of Asana or comparable project management software.

• Experience using Canva for creative development.

• Strong copywriting and editing capabilities.

🏝️ Benefits

• Remote work: Enjoy the flexibility to work from anywhere—our team is global, and we prioritize work-life balance.

• Growth opportunities: As a vital team member, you’ll have the opportunity to shape your role and advance with us.

• Innovative culture: Become part of a team that is dedicated to utilizing data to address challenges and drive success in a fast-paced market.

• Confidentiality and Non-Circumvention Agreement included as part of the recruitment process.