Senior Manager, Integrated Marketing

This is a fully remote position, open to applicants in California.

📋 Description

• Create and implement a comprehensive social media strategy for IK12 schools across the portfolio.

• Support over 50 schools in generating content and fostering engagement through playbooks, best practices, and coaching.

• Establish social media guidelines that reflect each school’s unique voice, brand standards, values, and positioning.

• Assess and suggest social media management, scheduling, reporting, and listening tools.

• Design KPI and metrics reporting systems that link engagement to enrollment outcomes.

• Construct editorial calendars that coincide with enrollment cycles, school events, and campaign priorities.

• Oversee social media presence, including posting, community management, and moderation efforts.

• Enhance YouTube channels by applying best practices for content, video planning, audience engagement, and performance assessment.

• Generate adaptable social content for key enrollment periods such as Open House and Back to School.

• Collaborate with creative partners to develop campaign assets, templates, and content.

• Identify and curate genuine stories and user-generated content.

• Assist in the planning, launch, and optimization of paid social and digital media campaigns.

• Propose creative ideas, audience targeting strategies, and budget modifications based on performance metrics.

• Contribute to the directory strategy for platforms like Yelp, Google Business Profile, Niche, Winnie, school-search directories, and other online resources.

• Leverage directory and local search insights to enhance visibility and increase inquiries.

• Aid in photography and video production across select campuses.

• Develop creative concepts, shot lists, and visual direction for video shoots.

• Manage video editing, motion graphics, and multimedia production in collaboration with creative partners.

• Create and implement integrated campaign assets and marketing materials that drive awareness, engagement, and enrollment.

• Coordinate with stakeholders, manage deliverables, and oversee timelines from planning to measurement.

• Establish reporting frameworks for the performance of social, directory, and digital channels.

• Communicate performance insights and recommendations to marketing leadership and school stakeholders.

• Experiment, learn, and refine strategies and content using data-driven insights.

• Stay updated on social media trends, platform updates, local search practices, AI tools, and emerging technologies.

• Suggest innovative strategies to enhance YouTube storytelling and audience engagement.

⛳️ Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field.

• Seven or more years of professional marketing experience.

• Extensive experience managing social media for multiple brands or locations.

• Proven track record in creating social media strategies and content that yield measurable engagement and business results.

• Solid understanding of paid social advertising and digital media.

• Experience collaborating with media teams or agency partners on campaign planning and optimization.

• Strong analytical abilities, including experience in developing performance reports and translating data into actionable recommendations.

• Background in developing and optimizing YouTube channels.

• Familiarity with social media management, scheduling, and reporting platforms like Sprinklr, Hootsuite, or Sprout Social, or similar tools.

• Proficiency with Meta Business Suite and native platform tools for Instagram, Facebook, YouTube, and LinkedIn.

• Experience with online listing and reputation management platforms such as Yext or Birdeye.

• Proficient in Google Workspace, including Google Slides, Docs, Sheets, and Drive.

• Skilled in Microsoft Office, particularly PowerPoint.

• Knowledge of AI-powered tools that support content planning, marketing workflows, and creative collaboration.

• Experience in the education, lifestyle, hospitality, or consumer-brand sectors is a plus.

• Capacity to work independently in a remote setting while collaborating effectively with distributed teams.

🏝️ Benefits

• Medical, dental, and vision insurance.

• Paid holidays and sick days.

• 401(k) plan with company matching.

• Tuition discounts for your children.

• Opportunities for professional development.

• Education reimbursement and partnerships.

• Flexible remote work arrangement.