Senior Manager, Integrated Marketing

This is a fully remote position, open to applicants in Florida.

📋 Description

• Implement regional field marketing strategies, campaigns, and initiatives throughout the Americas.

• Collaborate with Sales, Product Marketing, Digital and Web, Corporate Marketing, and other go-to-market teams.

• Cultivate relationships with regional go-to-market and technology partners to deliver joint marketing and co-marketing initiatives.

• Assess and report on program performance utilizing data-driven insights.

• Oversee the company's participation in regional industry and partner events.

• Create demand generation programs for new logo and existing customer accounts.

• Collaborate with Sales and BDR teams on focused campaigns that generate qualified leads and sales opportunities.

• Execute personalized campaigns to expedite sales cycles and enhance opportunity conversion rates.

• Design account-based marketing and account-based experience programs, including customized content for high-value accounts.

• Manage cross-functional marketing programs and projects from execution through delivery and reporting.

• Report to the Senior Director, AMER Integrated Marketing.

⛳️ Requirements

• A bachelor's degree in Marketing, Business, or a related discipline; an MBA is preferred.

• Proven experience in independently developing and executing field and partner marketing strategies across the Americas within an enterprise SaaS organization.

• A track record of delivering marketing initiatives that drive demand generation and partner engagement.

• Leadership abilities to inspire a high-performing marketing team and manage cross-functional programs.

• Knowledge of cybersecurity products, SaaS, industry trends, and the competitive landscape.

• Excellent communication and relationship-building skills with senior internal and external stakeholders.

• Experience in defining and monitoring KPIs to assess marketing programs, achieve business objectives, and enhance return on investment.

• Strong program and project management capabilities.

• Familiarity with marketing platforms, CRM, and business systems such as Salesforce, Marketo, 6sense, Excel, PowerPoint, and Tableau.

• Willingness to travel.

🏝️ Benefits

• Comprehensive benefits package.

• Eligibility for incentive plans.

• Additional benefits in accordance with company policy and local regulations.

• Equal Opportunity and Affirmative Action Employer.

• Interview adjustments or accommodations available for disabilities or other reasons.