Senior Manager, Integrated Marketing – 6-Month Contract

This is a fully remote position, open to applicants in Canada.

📋 Description

• Enhance and modify the NAOU category and brand strategies to achieve Canadian business objectives while maximizing profit, revenue, and volume.

• Spearhead the customization and execution of integrated marketing communication strategies in collaboration with both internal and external teams.

• Collaborate with Franchise Leadership to identify market-specific business opportunities and formulate plans alongside category and commercial teams.

• Create and convey written briefs to agencies and suppliers to guide creative, advertising, packaging, consumer promotions, and merchandising initiatives.

• Utilize storytelling techniques to motivate and inform National Retail, FSOP, and frontline bottler field teams about Canadian marketing programs and innovations.

• Construct the Canadian English version of the Operating Plan for programs carried out in Canada.

• Serve as a subject matter expert on POS, packaging, coupons, trademarks, company rights, and customer interests.

• Oversee the budget effectively.

• Lead project teams and work collaboratively with IMX, Category, Franchise, Commercial, and Bottler teams.

⛳️ Requirements

• Preferred: Fluency in both French Canadian and English.

• 5 to 8 years of relevant experience, ideally in Consumer-Packaged Goods (CPG) and/or the beverage sector.

• Understanding of brand strategy and its application across various channels, including local marketing.

• Familiarity with key consumption occasions, shopper messaging, and activation methods.

• Exceptional storytelling and presentation capabilities.

• Strong background in social, digital, and mobile technologies.

• Ability to influence and collaborate effectively within a network.

• Proficient in leading a cross-functional team towards a shared objective or outcome.

• Comprehension of brand/category strategies and tactics to implement those strategies into actionable plans.

• Manage relationships with stakeholders both internally and externally.

• Proficiency in Adobe Illustrator.

• Proficiency in Adobe Photoshop.

• Experience in Agency Management.

• Expertise in Creative Briefs.

• Skills in Creative Design.

• Experience in Creative Directing.

• Proficiency in Graphic Design.

• Knowledge in Motion Graphics.

• Competence in Photography.

• Ability to create Storyboards.

• Strong Strategic Thinking skills.

• Experience in User Experience (UX) Design.

• Proficient in Visual Design.

• Familiarity with the Waterfall Model.

🏝️ Benefits

• A comprehensive range of medical, financial, and/or other benefits, contingent on the position.

• Annual incentive reference value of 15%.

• Opportunity to work with iconic and innovative brands.

• Engage with a wide and diverse customer base.

• Gain critical experiences through a global network and cross-functional collaborations.

• Access to continuous learning opportunities.

• Foster an inclusive culture and a growth mindset.