Senior Manager, GTM Strategy

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee various high-complexity, cross-functional go-to-market (GTM) initiatives that drive acquisition, adoption, expansion, and retention for Education and Curriculum products.

• Take ownership of Education GTM efforts and new go-to-market strategies, from identifying opportunities and positioning audiences to developing channel strategies, enabling sales, launching, and measuring performance.

• Pinpoint growth opportunities through the analysis of customer insights, performance metrics, and market trends.

• Formulate strategies and business cases to effectively bring opportunities to market.

• Collaborate with Sales and Sales Enablement on messaging, training, processes, and resources.

• Work alongside Marketing on campaigns, promotions, events, lifecycle programs, and ecommerce initiatives.

• Conduct both quantitative and qualitative analyses in partnership with Finance and Analytics.

• Establish operational rhythms, metrics, systems, and implement AI-driven automation.

• Track performance, address issues, make necessary adjustments, and escalate risks while providing recommendations.

• Share progress, insights, and recommendations with teams, senior leaders, and executive stakeholders.

⛳️ Requirements

• 7+ years of experience in go-to-market strategy, growth, marketing, business operations, strategy and operations, or a related field.

• Preferably experience in a high-growth or startup setting.

• Proven experience in leading complex, ambiguous, cross-functional GTM, growth, or business operations initiatives from strategy development to execution and measurement.

• Capability to determine how to meet business objectives with minimal guidance and deliver measurable outcomes.

• Experience in creating programs that enhance revenue, conversion, acquisition, adoption, expansion, retention, or operational performance.

• Proficient in using quantitative and qualitative insights to structure intricate problems and develop strategic recommendations.

• Understanding of sales strategy, marketing execution, customer lifecycle management, ecommerce, or subscription-based business models.

• Ability to influence stakeholders across Sales, Finance, Marketing, Operations, and other departments without direct authority.

• Capable of managing multiple complex initiatives concurrently.

• Experience in utilizing AI tools to enhance efficiency and create scalable, repeatable processes.

• Proven history of taking GTM initiatives from conceptualization to launched, measured programs with significant outcomes.

• Experience in building a GTM function, strategy, or playbook from the ground up.

• Demonstrated ability to use AI for automating recurring workflows.

• Adaptable communication style suitable for both sales representatives and executives.

• Customer-centric mindset with a passion for solving challenges for educators, administrators, and families.

• Must possess authorization to work in the United States.

🏝️ Benefits

• Equity opportunities.

• Comprehensive medical, dental, and vision coverage.

• Generous paid parental leave.

• Flexible PTO.

• Local retirement or savings plans, including 401(k) in the U.S.

• Remote work options across U.S. time zones.

• A diverse and inclusive workplace.