Senior Manager, Growth Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Take full ownership of the go-to-market strategy for PatientFi's key healthcare verticals.

• Transform leadership directives into actionable launch plans that include milestones, assigned owners, and success metrics.

• Develop provider acquisition strategies, encompassing positioning, offers, messaging, and channel selection.

• Plan and execute multi-channel campaigns while managing related collateral in collaboration with creative and content teams.

• Conduct pilot programs, assess outcomes, and scale successful initiatives.

• Collaborate with Sales to ensure alignment on messaging, lead quality, and market insights.

• Monitor key performance indicators such as qualified leads, conversion rates, cost per acquired provider, and active provider counts.

• Deliver insights and recommendations to senior leadership based on findings.

• Identify and prioritize key strategic partners, including manufacturers, brands, distributors, associations, practice management firms, healthtech platforms, and buying groups.

• Structure and negotiate partnership agreements for referrals, co-marketing, integrations, and other collaborations.

• Manage partner relationships from initial discussions through to contract renewal.

• Plan and execute co-marketing programs while tracking pipeline and volume sourced from partners.

• Advocate for partner needs and market feedback in the go-to-market strategy.

• Oversee and enhance existing partnerships while collaborating with cross-functional teams.

• Lead projects from inception to completion, ensuring they are delivered on time, within budget, and aligned with business objectives.

• Coordinate efforts among Sales, Marketing, Product, and Operations on growth initiatives.

• Keep an eye on industry trends, competitive landscape, and emerging opportunities.

⛳️ Requirements

• Minimum of 5 years in growth marketing, market development, or strategic partnerships.

• Proven experience in negotiating and managing strategic partnerships as a go-to-market channel, including co-marketing initiatives.

• Demonstrated success in leading cross-functional teams without direct authority.

• Experience in elective or cash-pay healthcare, healthtech, or fintech/payments is highly preferred.

• A data-driven approach; comfortable with analyzing campaign and partnership performance and presenting insights to senior leadership.

• Excellent storytelling skills; capable of distilling complex growth opportunities into clear, persuasive narratives.

• Comfortable navigating ambiguity and energized by the responsibility of achieving outcomes in a fast-paced, high-growth environment.

• PatientFi is unable to sponsor or take over sponsorship of an employment visa.

🏝️ Benefits

• Eligibility for a quarterly variable compensation program.

• Medical, dental, and vision premiums covered at 80% for both employees and their dependents.

• Unlimited paid time off (PTO).

• 401(k) plan available.

• Parental leave provided.

• Accidental death and dismemberment (AD&D) insurance policy at no cost to you.