Head of Revenue Growth

This is a fully remote position, open to applicants in Canada.

📋 Description

• Take ownership of overall revenue growth across various channels including marketing, sales, direct/self-serve revenue, upsells, cross-sells, downsells, saves, referrals, and reactivation.

• Oversee demand generation metrics, focusing on qualified lead volume, cost per qualified request, CAC, ROI/ROAS, and growth efficiency at the channel level.

• Direct sales performance metrics including consultations, revenue per completed call, conversion rate, AOV, show efficiency, response speed, and forecasting accuracy.

• Manage pricing, packaging, promotions, offers, and lifecycle monetization strategies.

• Lead revenue operations, which encompass attribution, dashboards, lead tracking, funnel measurement, forecasting, quality assurance, and experiment analysis.

• Implement testing across acquisition tactics, landing pages, sales processes, follow-up communications, email/SMS/direct mail strategies, offers, and expansion revenue initiatives.

• Prioritize budget allocation and team capacity for cross-functional investments.

• Establish repeatable and scalable systems for revenue leadership.

• Analyze the revenue funnel to pinpoint the highest-value constraints.

• Formulate quarterly revenue plans detailing assumptions, targets, owners, timelines, and anticipated impact.

• Lead the Sales Manager while collaborating with marketing, operations, support, finance, and DevOps teams.

• Set and monitor key performance indicators (KPIs) for both leading and lagging metrics.

• Design and evaluate experiments incorporating hypotheses, controls, success metrics, guardrails, and decision-making rules.

• Enhance both paid and organic acquisition economics while sustaining qualified demand.

• Boost revenue per lead and customer through improved conversion rates, AOV, offers, upsells, cross-sells, and reactivation strategies.

• Develop forecasting, attribution models, and executive reporting frameworks.

• Leverage AI and automation to enhance speed, conversion rates, decision-making quality, and operational leverage.

• Cultivate leadership skills, delegate execution responsibilities, and ensure accountability within teams for results and quality.

• Collaborate closely with the CEO.

⛳️ Requirements

• Minimum of 7 years in progressively senior roles related to revenue, growth, commercial, sales, or marketing leadership.

• Proven track record of driving significant revenue growth, with clear benchmarks including baseline, endpoint, timeframe, and measurable impact.

• Experience managing multiple components of the revenue system, ideally including demand generation plus sales, lifecycle/expansion, or RevOps.

• Strong quantitative skills; capable of translating changes in the funnel into additional revenue, cash flow, CAC, and contribution economics.

• Experience in managing teams and leaders effectively.

• Ability to differentiate correlation from causation and adjust hypotheses based on data insights.

• Excellent prioritization abilities.

• Meticulous attention to detail, strong forecasting discipline, and a consistent operating rhythm.

• Comfort in remote work settings that require high accountability in a cross-functional environment.

• Proficiency in working with data, KPIs, attribution models, forecasting, experimentation, AI, and automation tools.

• Candidates needing disability accommodations should indicate this in their cover letter.

🏝️ Benefits

• Competitive base salary.

• Substantial performance-based bonuses linked to cash growth, demand generation, strategic execution, and the company's long-term revenue growth objectives.

• Flexibility of remote work.

• Commitment to accessible employment practices and accommodations during the recruitment process for individuals with disabilities.

• A diverse and inclusive workplace culture.