Senior Growth Marketing Manager

This is a fully remote position, open to applicants in Kenya, +6 more countries.

📋 Description

• Take ownership of the Repeat Phones growth pod's delivery, focusing on reactivation and upgrade campaigns.

• Design and execute multi-channel campaigns utilizing SMS, WhatsApp, push notifications, and in-app messaging through CleverTap.

• Monitor funnel performance and pinpoint areas of drop-off.

• Conduct structured experiments that involve creative strategies, target audience identification, incentives, and timing.

• Document effective tactics to create reusable playbooks.

• Ensure high-quality data maintenance and accurate campaign tracking.

• Transition into Digital Lending, acquiring comprehensive knowledge of cash loan growth, and take on primary responsibilities.

• Move into the Lifecycle pod on a full-time basis in the latter half of next year.

• Report to the Lifecycle CRM Lead after the transition to the Lifecycle pod.

• Impact key metrics including reactivation rates, upgrade conversions, unit economics, approval-to-disbursement rates, digital loan volume, approval quality, campaign ROI, and payback period.

⛳️ Requirements

• A minimum of 5 years of experience in growth, performance, or lifecycle marketing.

• Ideally, experience in the fintech, telecommunications, or e-commerce sectors.

• Proven ownership of campaign or pod outcomes.

• Ability to evaluate pod performance and make informed growth-prioritization decisions.

• A strong desire for pod leadership.

• Proficient in CRM platforms such as CleverTap, Braze, or comparable systems.

• Comfortable analyzing funnels or cohorts.

• Capability to work across two pods and transition into a third.

• Strong interpersonal skills to establish trust with senior leadership.

• Willingness to undergo pre-employment background checks.

• Ability to work within the UTC -1 to UTC +3 time zones.

🏝️ Benefits

• Opportunities for professional development and coaching partnerships.

• Family-friendly policies.

• Flexible working arrangements.

• Well-being support.

• Career advancement opportunities.

• On-the-job training.

• Fully remote work options available within the UTC -1 to UTC +3 time zones.