Director of Customer Growth Marketing

This is a fully remote position, open to applicants in Portugal, +2 more countries.

📋 Description

• Take charge of Iptor’s strategy for installed-base growth, focusing on segmentation and prioritizing opportunities.

• Create targeted programs for upgrades, upselling, cross-selling, and Account-Based Marketing.

• Produce measurable expansion pipeline that is sourced from and influenced by marketing efforts.

• Convert product strategy into market propositions, target segments, and go-to-market strategies.

• Oversee positioning, messaging, launch support, sales enablement, and adoption initiatives.

• Ensure that customer-facing claims clearly differentiate current capabilities from future developments.

• Relay customer feedback, objections, and commercial outcomes back to the Product team.

• Develop lifecycle programs that assist with onboarding, adoption, renewal preparation, and win-back initiatives.

• Cultivate advocacy through references, case studies, reviews, advisory boards, and user groups.

• Organize webinars, roundtables, and select external events with distinct commercial goals.

• Manage the digital and social strategy focused on customer engagement, including LinkedIn and target accounts.

• Maintain a content calendar that aligns with go-to-market strategies, campaigns, and advocacy efforts.

• Supply Account Management and Pre-Sales with propositions, proof points, playbooks, and contextual campaign information.

• Utilize CRM and marketing technology for segmentation, campaign execution, and attribution purposes.

• Evaluate pipeline, ARR contributions, adoption rates, retention support, and program ROI.

• Deliver transparent customer and commercial insights to leadership.

• Collaborate across functions with Product, Account Management, Customer Success, and Finance teams.

⛳️ Requirements

• Extensive experience in senior B2B SaaS or enterprise software roles focusing on customer growth, revenue marketing, or lifecycle marketing.

• Proven capabilities in Product Marketing, including positioning, propositions, go-to-market planning, and sales enablement.

• Demonstrated ability to generate pipeline, expansion ARR, or other quantifiable commercial results.

• Strong knowledge of customer segmentation, commercial analytics, and SaaS metrics such as ARR, NRR, and retention rates.

• Experience with ABM, lifecycle marketing, digital/social strategies, customer advocacy, and commercially-oriented events.

• Proficient in CRM and marketing automation technologies.

• Hands-on administrative skills are preferred, with particular value placed on experience with Pipedrive.

• An AI-native approach to execution, including the design and utilization of agents, automations, and agentic workflows.

• High level of personal agency and commercial insight.

• Strong editorial and quality assessment skills, particularly in evaluating and enhancing AI-generated content.

• Excellent cross-functional leadership and communication skills at an executive level.

🏝️ Benefits

• Opportunities for professional development and career advancement.

• Comprehensive training and development programs available.

• An inclusive, supportive, collaborative, and innovative workplace culture.

• Competitive salary package.

• Performance bonuses.

• Generous vacation policy.