Senior Growth Marketing Manager

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Take ownership of two primary growth pods in the initial year, starting with Repeat Phones and Digital Lending.

• Develop and manage multi-channel campaigns utilizing SMS, WhatsApp, push notifications, and in-app messaging via CleverTap.

• Manage reactivation and upgrade initiatives for Repeat Phones.

• Collaborate with the Digital Lending lead to comprehensively understand cash-loan growth.

• Hold primary accountability for Digital Lending over a specified timeframe.

• Transition to the Lifecycle pod on a full-time basis in the latter half of next year, reporting to the Lifecycle CRM Lead.

• Monitor funnel performance and pinpoint areas of drop-off.

• Conduct structured experiments focusing on creative elements, target audiences, incentives, or timing.

• Document effective strategies as reusable playbooks.

• Ensure data quality and campaign tracking is maintained at a high standard.

• Influence metrics for reactivation, upgrade conversion, loan disbursement, loan volume, approval quality, ROI, and payback.

• Work collaboratively with teams across the UK, Europe, and Africa.

⛳️ Requirements

• Over 5 years of experience in growth, performance, or lifecycle marketing.

• Preferably experience in fintech, telecommunications, or e-commerce sectors.

• Proven ownership of campaign or pod results.

• Capability to assess pod performance and make informed growth prioritization choices.

• A genuine interest in leading pods.

• Proficient in CRM platforms such as CleverTap, Braze, or similar tools.

• Comfortable analyzing funnels or cohorts.

• Ability to operate across two pods and transition into a third one.

• Strong interpersonal skills to foster trust with senior leadership across two pods.

• Successful candidates will be subject to pre-employment background checks, including criminal history, identity verification, educational qualifications, employment dates, and references from employers.

🏝️ Benefits

• Fully remote position available within UTC -1 to UTC +3 time zones.

• Access to professional development programs and coaching partnerships.

• Family-friendly policies and flexible working arrangements.

• Well-being support and opportunities for career advancement.

• On-the-job training provided.

• Equal opportunity and affirmative action employer.