Senior Manager, Growth Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Act as the initial growth hire for the Patiently telehealth team.

• Establish a solid foundation for customer acquisition, conversion, and retention.

• Oversee the paid acquisition strategy and execute hands-on tasks across Meta and Google.

• Explore new acquisition channels to broaden the media mix and expedite growth.

• Enhance conversion rate optimization throughout the entire funnel, from ad click to purchase.

• Create and sustain reporting frameworks for paid channels.

• Convert performance data into actionable insights for leadership.

• Direct the site experimentation roadmap, which includes hypothesis generation, test design, result interpretation, and scaling successful strategies.

• Formulate growth marketing plans that align with revenue targets and organizational objectives.

• Monitor and report on conversion metrics and channel efficiency to guide budget and strategic decisions.

• Potentially manage agencies and/or junior team members as the growth team expands.

• Collaborate cross-functionally with marketing, product, and business owners.

⛳️ Requirements

• At least 5+ years of experience in performance marketing, digital media, or growth.

• Proven ability to launch new channels from ideation through the development process, report generation, and daily optimization.

• Extensive hands-on knowledge in Paid Search and Paid Social.

• Proficient in performance marketing fundamentals, including LTV:CAC efficiency and attribution.

• Comfortable navigating ambiguity and shifting business goals, new product launches, or evolving KPIs.

• Strong analytical abilities, including experience with Google Analytics and Excel.

• Experience in conversion rate optimization, landing page, and funnel improvements.

• Capable of clearly communicating complex performance data to non-technical stakeholders.

• Self-motivated and highly organized, with a history of effectively operating in fast-paced, remote environments.

• For Sr. Manager level: 5–7 years of performance marketing/growth experience with hands-on management of mid-sized paid media budgets.

• For Director level: 7+ years of performance marketing/growth experience, including comprehensive management of larger, multi-channel budgets.

• For Director level: Independently developed a growth strategy or function from the ground up with minimal supervision.

• For Director level: Proven track record of influencing senior stakeholders/leadership on strategic and budgetary decisions.

• Must be available to work EST hours.

🏝️ Benefits

• Discretionary Annual Bonus Eligibility: Up to 15% for Sr. Manager.

• Discretionary Annual Bonus Eligibility: Up to 20% for Director.

• Medical, Dental, Vision, and 401K with a company match.

• Dependent Care, FSA & HSA accounts.

• Paid Parental & Bonding Leave.

• Flexible PTO & office closure on all major holidays.

• Monthly wellness & internet reimbursements.

• Professional development opportunities, including certification support & leadership coaching.

• Mental Health resources.

• 100% remote work within the United States.

• Must be able to work EST hours.